News Update – Best of the Day

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If you are a car manufacturer, the „2010: Automotive Marketing Return On Investment“ study by Foresight Research helps you to identify the relevance of the web and social media in purchase decisions of car buyers.

– 86% of all new vehicle buyers used the internet in their new vehicle purchase process (2009) – thereof, 90% compared vehicles and pricing, while 83% checked for incentives online.
– 13% of all new buyers used some form of social networking to share information on their purchase decision. Especially young buyers under the age of 35 used 24% social networking to share their decision.
– Among the most influential car buyers 93% used the internet, 29% offered vehicle recommendations on social networking sites.

The combination of traditional online advertising and integrated social web community content is quite seldom to see these days. Ericsson took an interesting approach with their „2020 Shaping Ideas“ microsite where interesting people from Vint Cerf, Don Tapscott to Charles Leadbeater have been recorded with their visions and good arguments. And you can share the content via loads of options or embed the father of the internet for example with his view of the future…

On the social web, companies need to be aware that customers will ask questions starting with a „WHY…?“ which will reflect the way they handle their customers. So, companies should be prepared for answers, not just sit back and make a fool out of their customers like this company Canadian insurance suggests in their new commercial.

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  1. Tweets that mention News Update – Best of the Day -- am 22.06.2010 13:21 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, agentur wagner. agentur wagner said: RT @thestrategyweb News Update – Best of the Day – If you are a car manufacturer, the "2010: Automotive Ma […] […]

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