News Update – Best of the Day

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Some days ago, I wrote on Facebook „Driving on motorways is sooooooo boring…“. A friend of mine replied: „You do not du post this on Facebook while driving, right?“. Sure I did not! BUT: Texting is becoming mainstream it seems. The Pew Research Center’s Internet & American Life Project research suggests that 49% of adults said they have been passengers in a car when the driver was sending or reading text messages on their cell phone. Even more 47% of all texting adults say they have sent or read a text message while driving. I think this is a dangerous and scary development.

Most mobile usage taking place at home? Does the mobile device become the computer for fast information check-ups? A new study by media agency Initiative found out that 60% of mobile web usage is taking place at home. Some findings…:
– 30% of smartphone users start their day with the mobile Internet and 45% end their day with it.
– Peak time is the relaxing hours at home in the evening (64%)
– 50% of smartphone users browse the mobile Web while consuming other media or traveling.
– 39% co-use their PC-based and mobile Internet, 34% while reading newspapers and magazines.

Today there is no commercial but a really worth watching social media strategy approach by webbizideas

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