News Update – Best of the Day

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A recent study by the Online Publishers Association and InnerScope Research, which uses biometric techniques to track a subject’s eye movements to illustrate signs of an unconscious emotional response, shows that people react on three ad formats it introduced last year. Jeff Bercovici writes about the key findings that „90 percent of participants looked at an ad within the first 10 seconds of exposure; that subjects’ eyes came to rest on each ad an average of 15 times; and that 67 percent of them went back to look at the ad after the 10-second mark. They also found that participants demonstrated a stronger emotional response to the ad than to other areas of the page, and that that, on average, they rated their own reaction to the ads as favorable.“

Another website traffic study by Intellimon in cooperation with the University of Bradford has revealed some unexpected trends in the effectiveness of traffic-building techniques. The over 4,000 online businesses showed unexpected results. The study states that 67% of businesses make use of Facebook to promote their websites but only 29% found the platform brings traffic to their sites. Businesses that use Twitter responded similarly: 27.2% claiming any significant effect on website traffic.

Another funny baby commercial I found. The E*TRADE baby is in a time out. Find out why…

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