News Update – Best of the Day

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Tim Bernes-Lee, the founder of the WWW, last week stated that „journalists need data skills in the future“. In his speech at a panel he concluded that…

„Journalists need to be data-savvy. These are the people whose jobs are to interpret what government is doing to the people. So it used to be that you would get stories by chatting to people in bars, and it still might be that you’ll do it that way some times. But now it’s also going to be about poring over data and equipping yourself with the tools to analyse it and picking out what’s interesting. And keeping it in perspective, helping people out by really seeing where it all fits together, and what’s going on in the country.“

In my eyes, Berners-Lee’s point is that journalists need to be able to tell the story in ways which tells a story to the reader. The technical point isn’t for the readers but for the journalists. He’s basically saying that data enables new story to come up. Aggregation of content is the future and analysis of data will become more important than just quoting the data, the way journalists work today.

China has not been the main country for Social Media usage. Time is changing though. A new Ogilvy report shows some significant changes – today Social Media in China is „mainstream reality“. The main Social Networks seem to be Renren (a social network for students), kaixin, and the market leaderQQ.

Sustainability is the key to Social Media success. Companies let their social activities explode, or are getting better but most of them have don’t think about sutainable effect. Custom Communication created an index that identifies and ranks 120 companies that are using social media in sustainability communications. Obviously, the social-media innovators like Pepsi, Dell, Starbucks, IBM and Ford are leading the bunch. A very positive example for Corporate Social Responsibility (CSR) is General Electric, whose „Ecomagination challenge is raising the bar for how companies can demonstrate their commitment to society in an engaging and social manner,“ says Matthew Yeomans, co-founder of Custom Communication.

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2 Kommentare zu "News Update – Best of the Day"

  1. Tweets that mention News Update – Best of the Day -- am 22.11.2010 10:52 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, prblogger. prblogger said: News Update – Best of the Day […]

  2. News Update – Best of the Day am 03.03.2011 13:12 

    […] is obviously “not zuckerberged”. Qzone is the main social networking site by Chinese Internet giant […]

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