News Update – Best of the Day

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How should websites be build in order to serve the needs of clients? Just like cars „easy to use and satisfying“, says the latest J.D. Power and Associates 2011 Manufacturer website study. Their evaluation research based on more than 10,200 new-vehicle shoppers came to the conclusion that Honda’s website offers the best „fit and finish.“

The simultaneous use of mobile and TV is reaching new dimensions. A recent study of 8,384 U.S. residents age 13-64 by Nielsen and Yahoo shows that 86% of mobile users are „searching and working“ with their mobiles while watching TV.

Interestingly enough for marketers is the fact that they do search on their mobiles for stuff they watch on TV, so the extension from TV to mobile is already happening.

PS: Nevertheless, another study from earlier this week by SideReel tells us that TV viewers don’t share their viewing behavior online.

The more I watch football today, the more I get the impression that there are too many „wimps and divers“, and fake fouls. This commercial picks this up nicely and advices to play rugby instead…

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