News Update – Best of the Day

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In 2011 marketers wil focus more and more on mobile. A recent study by the Association of National Advertisers and the Mobile Marketing Association (ANA) finds that 88% will integrate mobile activities in their marketing plans. However, marketers still seem to be sceptical about the ROI. Just 25% of marketers rate their mobile efforts “extremely” or “very successful”, 53% “somewhat successful.” Gartner predicts the market for apps will grow up to 58% in 2014.

Just found an interesting Dell best practise presentation by Kerry Bridge (kerryatdell) about their Twitter tactics (or strategy?) and how Dell works with Social Media. Their four steps approach is „Inform, Sell, Engage, Support“. As a social media strategist I would ask the question if this needs transformation into „Inform, Engage, Sell, Support“ to take out the sales strategy touch. However, definitely worth sharing…

Lane Bryant offers a great case to social media and how to get from paid to earned media. And I don’t think it is just by the products they sell or the testimonials they used for their spot initially. They made people talk about the problem that TV networks refused to run this commercial. Before you watch the video, just see what happened to the brand as the result of using social media.

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  1. Tweets that mention News Update – Best of the Day -- Topsy.com am 01.02.2011 11:58 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, Blogwelt.org and dialogamsee, carstenreichel. carstenreichel said: News Update – Best of the Day http://bit.ly/f6q1Gg […]

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