News Update – Best of the Day

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Buying a car is a difficult and long-term decision making process. Now, you would ask, is it social media that influences the process? Well, a recent survey by Polk and Autotrader.com, the „Automotive Buyer Influence Study“, states that only 3% replied to use information from social media for their buying decision. Nevertheless, more than 70% use the web for research. In general, car buyers spend between 18-19 hours searching for information before making a decision.

The business world changes with the adoption of social media in companies. The social media tools are used on a daily business and thus engage company management, employees, customers and partners. Brands turn their own employees into loyal fans and brand ambassadors (brand vangelists) by using social media technology in a tactical way. How this could work illustrates this infographic (found at the socialcast blog).

The SuperBowl Final 2011 is over, the Green Bay Packers won, and Christina Aguilera had her issue with singing the national anthem. The commercials during the breaks are always a big thing. May favorite this year shows how nasty working colleagues can be sometimes…

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  1. Tweets that mention News Update – Best of the Day -- Topsy.com am 07.02.2011 12:51 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner and Blogwelt.org, agentur wagner. agentur wagner said: RT @thestrategyweb News Update – Best of the Day – Buying a car is a difficult and long-term decision making process… http://ht.ly/1bdsNt […]

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