News Update – Best of the Day

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Does your surname start with letters tale in the alphabet? Then you are as a consumer under the „last name effect“. A research by Massey Graduate School of Business at Belmont University uncovers a theory which assumes that people with letters in the end of the alphabet are first to buy things, writes the Times. I am already seeing marketers checking their databases and sending out emails and promotions to uplift sales…

Social Media is good for humans gathering real-time information. However, IT pros and B2B decision makers still turn to traditional information resources first. According to a panel study by Chadwick Martin Bailey states that IT trade publications, IT vendor web sites, and specialized IT online user forums/communities are top information resources IT professionals use when looking for work related information. When IT pros are using „social“ media, 73% approach online communities and IT online forums. In social networks LinkedIn (45%) comes in as number one, then Facebook (28%) and Twitter (19%) when they are looking for information.

Augmented reality will play a big role in the future of mobile. Nassir Navab and Tobias Blum at Technische Universität Munich developed a magic mirror that generated an overlay of a video image with volume visualization from a CT volume. The basis is Kinect technology that allows tracking of users without additional markers. Imagine a doctor has this tool to ct scan patients in real time? How exciting and educational (if bones and organs are tagged) could a visit there become…

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