News Update – Best of the Day

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Maintaining a thought-leadership position is a big challenge for all companies. Paul SLoane writes about the top best sources of trend information. Some of them you know better than anyone else: customers, your staff, competitors, and your favorite trade magazines, shows and websites. The rest could as well be new for you… Definitely an interesting project is the Happy Spotting community from Trendwatching.

Altimeter just released a new study and asked 140 company social strategists about their 2011 planning, their internal and external targets as well as their most relevant measurement metrics.

What internal social strategy objectives will you focus most on in 2011?

What external social strategy objectives will you focus most on in 2011?

What measurement metrics will you focus most on in 2011?

Hiring of „social media competent“ people is going to be a big focus for human resources departments in the future. According to the Digital Marketing Outlook report which asked 199 brand marketers, 235 agency representatives, and 233 marketing technology-related professionals, 68% of respondents intend to increase the number of digital staff in their organizations this year (+11% compared to 2010).

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