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When companies start thinking about Social Media the question I get asked quite frequently is „How to: Evaluate and Compare Social Media Tools?“. Liza Sperling wrote a remarkable summary of the best tools available in the market from Social Media Monitoring (SMM), Social Media Engagement (SME), Social Customer Relationship Management (SCRM) to Social Media Specialized (SMS).

Sometimes it is good to simplify life. Simplifying Social Media with an infographic in order to get started can also help companies creating a strategic plan (once they have got rid of the five social media myths). Willis Lee shares an interesting infographic from Getit Comms, a Singapore based PR firm. This infographic offers 13 steps on how to get buyers and map key influencers.

Can we really imagine that 51% (8% in 2008!) of Americans ages 12 and up have Facebook accounts? Edison Research 19th study on digital media-related topics has tracked the growth of Facebook since 2008. The study called „The Social Habit“ suprises especially when bearing in mind that Facebook said last week to have removed 20.000 users from their database of users underage.

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