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Are you suffering the FOMO effect with your Social Media efforts? Don’t know what FOMO means? No it is not „Female Only/Male Only Fellowships“ or „Former Mormon“… It is the „Fear of Missing Out“ that Millenials describe in a study conducted by MTV. Colleen Taylor quotes that 58 percent of study participants agreed that “when I’m unplugged, I worry that I’m missing out on something.” And although 66% stated that „what I post online defines who I am,“, they also admit that being always on is exhausting. One of the drivers for FOMO is the fear of Social Rejection. And what that causes can be read here.

A lot of media companies think about the future of publishing these days. Hugh Macleod cites Seth Godin and his theory that „The book doesn’t matter. The conversation matters“. I especially love the idea of the global microbrand which will become more and more relevant in the future. A shame that there is not really an easy way to monetize these tiny brands the way we have done it for decades…

Reporters without Borders wants to report about the real (life). Publicis Brussels created a nice augmented reality campaign that is another version of the extension of print to mobile. In the campaign the journalists talk about what is really happening in countries by using the pictures of leading politicians of different countries and replacing their mouth with an iPhone that tells the journalistic truth…

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