News Update – Best of the Day

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When you go shopping, do you accept location based advertising? Alex Romanov explains how proximity marketing and point-of-sale digital signage will influence the future of marketing, and makes real-time advertising the next generation commercials. Julian Lee expands the idea and gives two good cases which role social networks will play in mobile strategy for companies Valuevine and Quickerfeet.

When you access Facebook, which device are you using? Dan Zarrella did his own research and used a random sample of more than 70,000 Facebook public posts including status updates, videos, links and photos. He finds that 32.69% of those posts were created from mobile devices. The mobile Facebook website, m.facebook.com, leads mobile usage with over 18% of posts. Some more findings in his infographic…

What did you think of iRobot in terms of the future of driving? The new commercial for the Dodge Charger will remind you of the film but then be all so present about men and driving…

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