News Update – Best of the Day

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All entrepreneuers and business managers try to create best possible brand awareness these days. Mashable author Benjamin Lang has some great 10 tips for entrepreneuers (and business decision) makers how to socialize their business and get more „free“ brand awareness. It reminds me that I still haven’t got the customized URL shortener up and running. Project for next week…

Mobile is the extension of print in the future, I wrote some weeks ago. Aurasma, a new app by Autonomy, gives again a proof for this thesis which I found on the IBM A Smarter Planet blog. It enables media companies to use it to relate to printed matter (i.e. print ads, posters, newspapers articles, etc.) to compelling video and online content.

The music industry, especially young bands and singers, are said to put their bets still on Myspace for the promotion of their new tapes. Interesting to see that MTV, the most popular music channel, and Corona Extra are using Facebook (and not Myspace) for the revival of their campaign in Germany. The contest „Experience The Extraordinary – The Challenge“ is for users that can describe and share the dream experience – and Corona and MTV will make it happen, they say. The proof from last year is in the video promotion. And I am still thinking what I am dreaming of but we will hand something in – be sure…

Corona Experience the Extraordinary – English from Corona Extra on Vimeo.

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