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Loss in productivity is the fear that all bosses of companies have since the beginning of the web surfing era. Two studies by the National University of Singapore now found that web surfing is more productive than monitoring or banning web access. The first study stated that bosses who monitor an employees Internet surfing time may be wasting more time than their employees. The test showed significantly „lower levels of mental exhaustion and boredom“. The second study found that „rather than reducing cyber-loafing, excessive monitoring increases its frequency, as employees invariably view such policies as a form of mistrust that the company has in them“. Blocking Web usage in office hours proves ineffective as it prevents the „restorative function“ that web surfing offers.

Many companies think about using Groupon to boost their marketing efforts or to upsale their revenues figures, or just to get some (often old-fashioned or outdated) in stock products out of their halls. To be honest, I found it quite amazing how much loss the company made last quarter, and I was asking myself why to spend money on a company that cuts their own marketing budgets. However, these are just superficial thoughts, Jeff Gibbard explains in three steps why Groupon does not make sense for companies: no financial uplift, no brand loyalty but many bargain hunters.

The Facebook „Like“ button offers many opportunities to promote, push and place notion of your products on the Social Web. More importantly, it offers the chance to be creative around its intelligence. Two advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam created a virtual showroom where IKEA highlights the most liked items.

IKEA „The world’s most liked showroom“ from Jeena van der Heul on Vimeo.

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