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Gartner relased a report that highlights the four ways companies use Twitter for and publishes the following findings…
Direct: As a marketing or public relations channel
Indirect: Employees use it to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Internal: Employees communication on what they are doing, projects they are working on and ideas that occur to them
Inbound Signaling: Resource for information on what customers, competitors and others are saying about a company

When we started silicon.de back in 2000 our brand slogan was ’silicon.de – the who, what, when, where and why of e-business‘. Today, Michael Stelzner uses this slogan in his ‚Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses‘ again – slightly different in promoting “who, what, where, when and why” of social media marketing. This report answers question CMO’s might ask, shows time-investment aspects, the benefits and so on in terms of social media. So, times are changing from e-business to social media business.

Facebook relaunched their website and services and the question is whether they respect their users needs and desires… The discussion is on ‚Facebook becoming Twitter?‘ here, here and here.

And in case you don’t know what Facebook is…

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