Nike: Interactive store window

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Some of you might remember the Adidas NEO approach to make their shopping windows experience more appealing and attractive. In some way Nike follows their innovation and uses their „Nike+ Innovation Center“ at Selfridges which open during the Olympics in London, or maybe vice-versa.

In the Nike building, they set up an interactive and reactive kinetic window installation. How it works? The window reacts with Kinetic drops when people are passing by or different other LED light flashing wall installations. Now, what would be of interest for us is how much it helped getting people into the store? But hey, maybe Nike also does some social media monitoring, then we will get an answer, I am sure…

How do you like it?

Nike Selfridges by …,staat from …,staat on Vimeo.

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