Panel: Gen Y’s not yet on Twitter…

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A recent study by the Participatory Marketing Network (PMN) reveals that social networking is a big thing for the Gen Y’s – but Twitter is far from being their favorite social network. The main finding is that only 22% of Generation Y consumers are using Twitter.

Although the Gen Y is on the social networking hype, Twitter still has some way to go to make those users Twitter ‚followers‘. When asked about social network usage, 99% admit to have an active profile on at least one social networking site.

“Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” said Michael Della Penna, co-founder and Executive Chairman “This is a classic ‘glass half full’ scenario for Twitter because it’s clear that Gen Y has an appetite for social networking, but still hasn’t fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.”

Some more of the interesting findings in graphs…

Twitter usage

General Social Networking usage
Using online social networks is hot for Gen Y: 99% have a profile on a social networking site and 89% have downloaded an application to their profile page. See which kind of application was downloaded…

Mobile is heating up
38% of the respondents say that they have an iPhone or iPod Touch and these are the most popular mobile applications…

The PMN study was conducted in May 2009 with the ‚Lubin School of Business‘ Interactive and Direct Marketing (IDM) Lab at Pace University by questioning 200 PMN panel members and consumers between the ages of 18-24.

Spot On!
Is this result surprising? A Nielsen demography shows some similar figures. And a German poll amongst the consumers of the travel company RUF, has proven the same fact for young people. Twitter is not ‚in‘ for them yet. Some suspect this the end of Twitter? Do you agree?

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