Performance review of the top 5 social networks in 2012 (Infographic)

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After our input on Twitter’s growth yesterday, let’s have a look at the performance of the other social networking platforms: Google+, Facebook, LinkedIn, Pinterest and… ok, again Twitter.

The guys from Pardot had a look at the changing social landscape and the challenges for marketers with respect to those social platforms in 2012. With many other challenges like lead generation, email marketing, offline activities or media, the selection of the right social networks becomes more and more difficult.

In order to offer some advice to marketer, Pardot created the following overview of each major social network’s performance in 2012. The ROI estimates are based on audience, growth rate, and audience composition, and are calculated to convey potential return for B2B marketers, says their blog post.

2012 Social Media Report Cards [INFOGRAPHIC] - Pardot Infographic

Embedded from the Pardot Blog

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