Poken and My Name is E – Why business cards won’t die…

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No, I am not a huge paper fan… but sometimes there are products that have more value when they are printed…

Hearing the latest buzz around web innovations from next09, it makes one think what happens to our good old paper business cards. Innovations like Poken or My name is E seem to be technologies that could outdate this paper product. These technologies seem to be very easy to use, to exchange contact details and make the contact data easily accessible via USB connection or sync modes.

However, in my eyes there are definitely good reasons why the traditional business card will survive. In private with friends, or an atmosphere of business socializing, these products might be nice gadgets and a great lifestyle asset. In the business arena ‚Poken-Hi5-slaps‘ or ‚Bump-Sync‘ sticks will have a difficult standing…


Business cards carry, if these are well-produced, company branding and reputation… not only contact data. This is an unpayable amount of value that goes lost when using the new technologies. Especially, when you hand over a business card at a first-contact situation with potential clients, partners or investors. And this first contact situation is the essential value set of a business card exchange, right?

Another purpose of a business card in business situations is to show the product brand that you are working on and for, and vice versa that the company is proud to announce that you are working for it (them). And are we not also proud to announce the job title we have if we hand over a business card? And don’t we want to show in the future our blog brand and our Twitter name alongside the company brand?

Apart from that… Haven’t we tried to sync digital outlook business cards and realized that it is quicker to hand over the paper business card instead…? Exchanging social network profiles is nice but before we do it, everyone likes to have a look at the XING or LinkedIn profile first, don’t we?

Spot On!
Tools like Poken and My Name is E are really cool – not for business though in my eyes. With a business card you don’t only say, who you are, how you can be contacted and the way you do networking. A business card is more than that – it is a value proposition for brands. Do you know who you have added to your social networking profiles last week on the digital way? And then think of some business cards you were given last week…

Btw: Funny aspect for Germany… the URL of ‚My name is E‘ looks like „myn Ameise“ (my ant).

Anyone a different view on business cards? Let’s share it…

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5 Kommentare zu "Poken and My Name is E – Why business cards won’t die…"

  1. UK Printing Service am 08.05.2009 15:45 

    I couldn’t agree more the printed business card has been around for hundreds of years. There will always be place for it.

  2. Angela am 10.05.2009 22:10 

    I tend to agree with what you say about business cards – but these young folks who flock to online shops in Germany like
    http://www.get-a-poken.de would find using business cards very uncool anyway.

  3. Stefan Martens am 21.05.2009 20:00 

    I don’t really agree.

    A businesscard might have some additional value such as the branding effect and the first contact situation, as you pointed out, but:

    The branding will be on the Xing / LinkedIN site and the contact situation itself will be the same, just that the exchange is not one of business cards, but of digital data.

    Anway, interesting to see these innovations grow and really looking forward to observe the adoption of these new tools.

    Thx for the post!

  4. 10 Top Gadgets für Weihnachten am 01.12.2009 08:28 

    […] Poken? Ich dachte, ich träume. Aber bei einigen Unternehmen hat sich der Poken offensichtlich entgegen meine Erwartungen […]

  5. CD Replication am 03.05.2011 08:20 

    You can share business cards via bluetooth now or even throw them between iphones it’s that easy. As more and more people buy smartphones business cards will be a thing of the past. Information is so easily shared these days that business cards seem prehistoric now.

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