Report: Best rated CRM software tools 2014

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A recent report from G2 Crowd, based on the reviews of 1,700 CRM professional users, shows that Salesforce and Microsoft Dynamics are the leading two customer relationship management (CRM) systems. This is the finding of a report that has checked the 27 highest rated systems by customers.

The report grouped tools together based on two main deliveries a) overall customer satisfaction (average scores by users) and b) market presence (market share, vendor size, and social impact). The report defined the CRM systems as software systems that provide salesforce automation features (account, contact and opportunity management), marketing automation tools (lead and campaign management), customer support options (knowledge management and support case), and a unifying database.

In the CRM „leader“ category finished Salesforce and Microsoft Dynamics. Both tools showed substantial scale and were rated relatively highly. Salesforce was rated significantly better by 9 out of 10 users: reviewers gave Salesforce 4 or 5 stars. Furthermore, 84% stated they would recommend the product to peers and 88% thought the CRM tool is headed in the right direction.

However, Microsoft Dynamic’s impact on the market in the top tier is predominantly depending to its large market share. Only 60% of Microsoft Dynamics users rated the product 4 or 5 stars. Still, 64% would recommend the tool to their peers and 60% think the CRM system is headed in the right direction.

G2 Crowd Grid CRM Software 2014

Spot On!
Another study by Salesforce.com shows that customers experince CRM systems to boost customer experience. However, data quality and predictive analytics could still do better in performance conversion. Nevertheless, the battle in the CRM tool business is on. Microsoft just bundled their product offering to challenge Salesforce. Although aggressive pricing might change proples‘ minds, Salesforce.com has the benefit there exist hundreds of AppExchange partners, like Marketo, Eloqua, LinkedIn and others. While Microsoft also has its‘ partners, Salesforce.com’s still offers the enterprise app cloud development platform that shows more opportunities.

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Kommentare

5 Kommentare zu "Report: Best rated CRM software tools 2014"

  1. Daniel Honigman am 13.10.2014 13:40 

    Thanks so much for the (digital) ink, Martin. The CRM market is a very competitive one, as reflected in our report, which contains many vendors, including many newer ones that have good satisfaction, but not the scale of a Salesforce or Microsoft.

    If you or your readers have any questions about our report, or G2 Crowd in general, please don’t hesitate to reach out!

  2. Martin Meyer-Gossner am 13.10.2014 14:07 

    Sure, thank you for the offer. Good you are monitoring, many companies still do not do that… ;-)

  3. Daniel Honigman am 13.10.2014 14:20 

    Absolutely, Martin. Look forward to connecting; check your inbox!

  4. George am 11.11.2014 12:10 

    Great info ..! Thnx for sharing

  5. Will Stewart am 29.04.2016 08:59 

    Good information is provided in the article. CRM market being very competitive it becomes necessary that one choose the tool after looking at reviews and ratings. G2 crowd gives trusted reports.

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