Report: Digital Influence 2013, Interview Richard Jalichandra, CEO of Technorati

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Technorati Media just shortly released its 2013 Digital Influence Report which is replacing the former annual „State of the Blogosphere“ periodical.

Technorati 2013 Most likely purchase influenceThe report explains in detail why inbound marketing is on the rise at the moment, and how it influences consumer behaviour.

„When it comes to community size, 54 percent of consumers agree that the smaller the community the greater the influence … The survey findings also indicate that many of those consumers are turning to blogs when looking to make a purchase. Blogs were found to be the third-most influential digital resource (31%) when making overall purchases, only behind retail sites (56%) and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source overall for information on the Internet.“

Technorati makes clear what the real top influencers in digital marketing are doing in a different way than other marketers: 88% of the top influencers blog for themselves, and 52% have more than one blog. Furthermore, top Influencers are evaluating content differently when blogging. They keep monitoring different people, different blogs, different content sources in order to boost some extraordinary blogging experience.

When Richard Jalichandra, CEO of Technorati, was interviewed by Social Media Examiner, he states that close to 90% of all professional bloggers and 73% of bloggers are using Twitter as opossed to 14% of the general population. This also shows the high popularity and growth of the micro-blogging service.Technorati 2013 How influencers get influenced

But watch yourself what Richard tells us about influencers…

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Ein Kommentar zu "Report: Digital Influence 2013, Interview Richard Jalichandra, CEO of Technorati"

  1. Was Sie verpasst haben: Social Media Rückblick KW 10 | SMO14 - New Media Excellence am 08.03.2013 09:57 

    […] Martin Meyer-Gossner hat sich den Digital Influence Report 2013 angeschaut. Danach beeinflussen Blogs und Facebook bereits 31 Prozent der Verbraucher bei Kaufentscheidungen. Digital Influence Report 2013 […]

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