SEO: Increased importance in companies (Infographic)
Search engine optimization (SEO) „owns“ an important role in marketing tactics. Whether companies had a clear understanding of what it is, or in many cases not. Still, many companies had kind of the same goal. Getting their search engine advertising (SEA) costs down.
Now, when we take a look at an interesting infographic by Mavenlink, it becomes clear that SEO eats quite a significant budget of marketers: 66% of marketers said that their budgets grew in 2012. It would have been good if the infographic could tell us more whether these increased SEO budgets convert into content marketing in the end. As far as I understand the trend, this becomes an interesting development.
However, the stats tell us that 60% of marketers see their search team headcount increase in 2013 (versus 45% in 2012). Again, almost two-third (63%) of executives replied their teams say their familiarity with SEO business and metrics has increased in 2012.
The top 5 search goals for marketers according to the Mavenlink infographic?
12% Improve content development strategy
11% Scale keywords
11% Improve on measuring ROI from search
9% Increase social presence in the SERPs
8% Get deeper analytics