Social Business: 84% of businesses have not fully integrated Social Media in their operations

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This report comes as no surprise to me as it justifies our Community Centric Strategy model. The study from InSites Consulting states that only 16% of businesses using Social Media have fully integrated Social Media platforms into their businesses operations. Nevertheless, business leaders believe better social integration will help improve and streamline their business operations. Their hope is that Social Media marketing and internal social apps will boost productivity of their business.

The study concludes that 27% of business executives are on the move to integrate Social Business in 2012. Moreover, another 20% are wishing that the integration of Social Media projects will increase business efficiency. As there are no reliable or established measurement and metrics standards most companies are still waiting to invest big budgets. Still, as competition is high companies start integrating social into their business to be competitive in their market.

The results of the inSites study show that most companies (69%) will invest in Social Media marketing and launch campaigns in 2012 hoping to improve online conversations and their web efforts. For now 64% of businesses have at least one person responsible for Social Media activities and platforms. With a reason: One-third are sure that Social Media is changing their operations.

Spot On!
The challenge for companies will be to set up the right Social Business strategy as it involves the right understanding of community centers as an external strategy issue. And it needs an appropriate internal company culture with social policies, social training and social commitment and the people. Apart from that, 45% of the respondents said that they cannot find the people for their Social Media efforts. The best option is to start investing in the people you have to integrate social in your business. The Community Centric Strategy could be one starting point…

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Ein Kommentar zu "Social Business: 84% of businesses have not fully integrated Social Media in their operations"

  1. Fast and FABULOUS | CRMjen am 10.02.2012 21:01 

    […] is struggling to keep up, to make sense of it, and to use their budget […]

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