http://www.thestrategyweb.com/social-media-and-advertising-how-to-explain-an-antithesis-to-c-levels Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 http://www.thestrategyweb.com/social-media-and-advertising-how-to-explain-an-antithesis-to-c-levels#comment-4804 Social Media cases and the competition approach Thu, 08 Apr 2010 12:23:41 +0000 http://www.thestrategyweb.com/?p=7700#comment-4804 [...] If the customers or consumers understand the message: “This is a social media marketing campaign!”, then they seem to be properly addressed obviously. And then it seems that it is no problem to connect social media and marketing tactics. Although advertsing (and in my eyes these examples sound like advertising) and social media still seems to be an antithesis. [...] [...] If the customers or consumers understand the message: “This is a social media marketing campaign!”, then they seem to be properly addressed obviously. And then it seems that it is no problem to connect social media and marketing tactics. Although advertsing (and in my eyes these examples sound like advertising) and social media still seems to be an antithesis. [...]

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