Social Media Elite: Twitter or Facebook better for business?

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What results can you get when you ask over ‚200 social media leaders‘ which social media site they would pay for? Abrams Research asked this question and guess what results they got?! What would you have said?

Ok, here comes the Abrams research results… If you ask, which one would these elite experts recommend for businesses to pay for (if they had to), Twitter is top. Facebook gets beaten by the micro-blogging service by more than two to one (39.6% vs. 15.3%). It is interesting that LinkedIn, the only real 100% business network, comes in second.

But if you ask the ‚digital avantgarde‘ (respondents were “founders, bloggers, journalists, entrepreneurs and members of the Twitterati”) which social media site they would pay for if they had to, the survey says, Facebook would be number 1 (32.2%). Again, LinkedIn finishes second, Twitter in third place. MySpace and Digg end up tied for last place (only 1.5%).

The business benefit and the different purpose of Twitter and Facebook is described nicely by on respondent. It also explains why companies need to have a close look at both opportunities… “While Twitter is very hot right now for brands, Facebook has much wider audience.” Right now, this unknown person says! The web world is quite dynamic and sustainability has not been the lasting character of web people in the past. Definitely something we have to bear in mind when reading the full survey.

The most interesting results in pure data

Which social media service would you be most likely to pay for?
Facebook 32.2%
Linkedin 29.7%
Twitter 21.8%
YouTube 13.4%
MySpace 1.5%
Digg 1.5%

What social media service would you advise a business pay for?
Twitter 39.6%
Linkedin 21.3%
YouTube 18.8%
Facebook 15.3%
Digg 3.0%
MySpace 2.0%

Which corporation has done the best job of using social media? (Respondents were asked to choose
one; these were the most popular choices, ranked accordingly)
1. Zappos (online shopping site)
2. Obama (campaign and presidency)
3. CNN
4. Comcast (“Comcast Cares”)
5. Jetblue
6. Dell
7. Burger King
8. NPR
9. New York Times
10. Ford

Spot On!
As the study was answered by the social media elite, this is a very deep insight in social media consultants knowledge. BUT: This might be wishful thinking because it serves their purposes. Every company has to find out for themselves if Twitter, Facebook or LinkedIn really serves the purpose for marketing, sales, pr or customer service… and which platform offers the right service to pay for.

PS: To some degree the “social media elite” sounds a bit self-referential. Social media should not become a community for themselves, promoting each other. The question is which platform will be the first showing some good revenue streams in this social media world of free services…?!

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2 Kommentare zu "Social Media Elite: Twitter or Facebook better for business?"

  1. Douglas Karr am 18.02.2009 14:29 

    I’ll continue to put efforts into the greatest social tool ever constructed to date: Google the search engine. You’ll find more relevant leads and content through Google than you ever will across all these networks.

  2. Anonymous am 29.07.2011 11:30 

    I just read through…

    the entire article of yours and it was quite good. This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post….

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