Study: Social Media Marketing Budgets 2012

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A recent research by StrongMail states that companies will increase their spendings for Social Media in 2012. Only Email marketing beats the Social Media hype with a budget boost of 60%. And this still happens in times when some high tech offices abandon email from their office already.

However, 47% of the responding companies see the integration of Social Media into their Email Marketing programs as a necessary step into the future. They strive to strengthen the reach of their company web pages in Social Networks like Facebook or Twitter.

Still surprising for me though is that the biggest portion of their budgets will be going into Facebook Marketing with 39% of the respondents planning to spend more in the leading Social Network. Is Facebook still seen as the best ROI driver from a marketing point of view? Is no marketer thinking back and remembering to the old MySpace era these days…?

A good sign for me is that companies also start investing Social Media Management Tools (25%) and in Twitter (24%). Let’s hope they also start to understand the value of context, and don’t just invest in the broadcasting part of Social Media (app development, content production, etc.).

Spot On!
According to the study, the mobile marketing invest that marketers are planning goes predominatly still in developing and building apps for the relevant smartphones in the market (29%), followed by mobile advertising (22%) and still… SMS programs (20%).

Somehow scary is the fact that 24% don’t plan to invest in mobile and another 24% are not sure/don’t know if they want to invest in mobile. Don’t you think it is time to start seeing the mobile future?

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Kommentare

3 Kommentare zu "Study: Social Media Marketing Budgets 2012"

  1. Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement am 14.12.2011 18:44 

    [...] See the rest here: Study: Social Media Marketing Budgets 2012 [...]

  2. Alan from Magicbuz am 19.12.2011 17:57 

    Amazing that there does not seem to be a lot of money going into video. I do not mean TV ads, but video made specially for Social media. We believe that this is the most powerful way to reach an audience. YouTube is the second largest search engine after Google, and embedded videos in websites enhance the value of the site.

  3. Cameron am 19.12.2011 21:02 

    Great insight on social media! Here’s a list of predictions I have for 2012 http://venpop.com/2011/5-social-media-predictions-for-the-new-year/

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