Study: Social Media Marketing Budgets 2012
A recent research by StrongMail states that companies will increase their spendings for Social Media in 2012. Only Email marketing beats the Social Media hype with a budget boost of 60%. And this still happens in times when some high tech offices abandon email from their office already.
However, 47% of the responding companies see the integration of Social Media into their Email Marketing programs as a necessary step into the future. They strive to strengthen the reach of their company web pages in Social Networks like Facebook or Twitter.
Still surprising for me though is that the biggest portion of their budgets will be going into Facebook Marketing with 39% of the respondents planning to spend more in the leading Social Network. Is Facebook still seen as the best ROI driver from a marketing point of view? Is no marketer thinking back and remembering to the old MySpace era these days…?
A good sign for me is that companies also start investing Social Media Management Tools (25%) and in Twitter (24%). Let’s hope they also start to understand the value of context, and don’t just invest in the broadcasting part of Social Media (app development, content production, etc.).
According to the study, the mobile marketing invest that marketers are planning goes predominatly still in developing and building apps for the relevant smartphones in the market (29%), followed by mobile advertising (22%) and still… SMS programs (20%).
Somehow scary is the fact that 24% don’t plan to invest in mobile and another 24% are not sure/don’t know if they want to invest in mobile. Don’t you think it is time to start seeing the mobile future?