Kommentare zu: Social Media Monitoring: Still a difficult topic for companies… http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 Von: Studie: Wie die Eventbranche Social Media zur Promotion nutzt… « Digitalstrategie http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-42715 Studie: Wie die Eventbranche Social Media zur Promotion nutzt… « Digitalstrategie Tue, 07 Feb 2012 08:40:44 +0000 http://www.thestrategyweb.com/?p=6671#comment-42715 [...] das Thema Social Media Monitoring für Unternehmen immernoch eine Herausforderung ist, zeigt die Tatsache, dass 63% der Unternehmen immer noch keine Social Media Monitoring Tools [...] [...] das Thema Social Media Monitoring für Unternehmen immernoch eine Herausforderung ist, zeigt die Tatsache, dass 63% der Unternehmen immer noch keine Social Media Monitoring Tools [...]

]]> Von: Social Media Monitoring is becoming mature, SocialCRM it’s future… | AAACBC | News from Industry, Web Design, Web Development, Search Engine Optimisation, Marketing, SEM, SMM, IT Consulting http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-35284 Social Media Monitoring is becoming mature, SocialCRM it’s future… | AAACBC | News from Industry, Web Design, Web Development, Search Engine Optimisation, Marketing, SEM, SMM, IT Consulting Wed, 30 Mar 2011 19:53:32 +0000 http://www.thestrategyweb.com/?p=6671#comment-35284 [...] a time when marketers are realizing the importance of social media monitoring but still have their internal issues with the listening and analysis technology, Social Media Monitoring is being boosted into awareness [...] [...] a time when marketers are realizing the importance of social media monitoring but still have their internal issues with the listening and analysis technology, Social Media Monitoring is being boosted into awareness [...]

]]> Von: Social Media Monitoring is becoming mature… http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-35258 Social Media Monitoring is becoming mature… Wed, 30 Mar 2011 15:37:43 +0000 http://www.thestrategyweb.com/?p=6671#comment-35258 [...] a time when marketers realized the importance of social media monitoring but still have their internal issues with the listening and analysis technology, Social Media Monitoring will become a boost of [...] [...] a time when marketers realized the importance of social media monitoring but still have their internal issues with the listening and analysis technology, Social Media Monitoring will become a boost of [...]

]]> Von: Studie: Marketingprofis stehen auf Social Media http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-2520 Studie: Marketingprofis stehen auf Social Media Thu, 21 Jan 2010 20:55:29 +0000 http://www.thestrategyweb.com/?p=6671#comment-2520 [...] Media Monitoring nehmen die Unternehmen inzwischen ernst. So, wollen 36% der Befragten für Social Media Monitoring und Web-Analyse Budgets einsetzen. Dem entgegen stehen immerhin 42%, die sagen, daß sie bisher [...] [...] Media Monitoring nehmen die Unternehmen inzwischen ernst. So, wollen 36% der Befragten für Social Media Monitoring und Web-Analyse Budgets einsetzen. Dem entgegen stehen immerhin 42%, die sagen, daß sie bisher [...]

]]> Von: Social networks make people more likely to complain http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-2307 Social networks make people more likely to complain Fri, 27 Nov 2009 07:54:39 +0000 http://www.thestrategyweb.com/?p=6671#comment-2307 [...] bad feedback about a company online, there was no response form the company. One more proof that social media monitoring is still a difficult topic for companies. And, if more than 50% say the complain online about a bad product, companies should [...] [...] bad feedback about a company online, there was no response form the company. One more proof that social media monitoring is still a difficult topic for companies. And, if more than 50% say the complain online about a bad product, companies should [...]

]]> Von: Leisenberg http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-1980 Leisenberg Fri, 18 Sep 2009 13:16:26 +0000 http://www.thestrategyweb.com/?p=6671#comment-1980 Thanks for the very interesting numbers and comments, M.Leisenberg Thanks for the very interesting numbers and comments,
M.Leisenberg

]]> Von: Martin Meyer-Gossner http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-1978 Martin Meyer-Gossner Wed, 16 Sep 2009 18:59:58 +0000 http://www.thestrategyweb.com/?p=6671#comment-1978 Cheers for the hint... Cheers for the hint…

]]> Von: Marko http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-1977 Marko Wed, 16 Sep 2009 18:10:29 +0000 http://www.thestrategyweb.com/?p=6671#comment-1977 thanks for the article. the link from jon samsel isn`t workink. here is the correct one http://www.jonsamsel.com/?p=1359 thanks for the article. the link from jon samsel isn`t workink. here is the correct one http://www.jonsamsel.com/?p=1359

]]> Von: Sylvain http://www.thestrategyweb.com/social-media-monitoring-still-a-difficult-topic-for-companies#comment-1946 Sylvain Sat, 29 Aug 2009 12:34:28 +0000 http://www.thestrategyweb.com/?p=6671#comment-1946 This post is very informative, thank you. There are many tools available that empower a company to monitor its brands and reputation. Some are free and rather simple to use (Google Alerts, for instance) while other are more complex but provide more data. In my opinion, a company should, at least, set up one Google Alert for its brand. This is crucial nowadays as anything can be said at anytime on social networks, blogs and other social media. Tools like Radian6 or ViralHeat, among others, are powerful social media monitoring tools that are worth the try. This post is very informative, thank you.

There are many tools available that empower a company to monitor its brands and reputation. Some are free and rather simple to use (Google Alerts, for instance) while other are more complex but provide more data. In my opinion, a company should, at least, set up one Google Alert for its brand. This is crucial nowadays as anything can be said at anytime on social networks, blogs and other social media.

Tools like Radian6 or ViralHeat, among others, are powerful social media monitoring tools that are worth the try.

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