Studies – How women and moms use social media and mobile today…
Some findings of a recent study from Women at NBCU show that women are more engaged in social media and the mobile trend than men. The results say that women are the main drivers of tech trends, especially on social networks.
Women in General
Making purchases, a high number of women (71%) surveyed stated that they have their recommendations from online friends rather than review websites. And even more, they are far more likely to connect with brands on their social networks. According to the survey, women are alsoo more likely to own a smartphone, a gaming app like Angry Birds or a Wii than men.
So, the question will be which social network is dominated by women and which one by men? The Pew Internet Research allows some insights. Except for LinkedIn all other social networks seemed to be ruled by women. Is business is a mens’ domain or just more men in the workforce…?
Females participate stronger and more intense overall and in every other social network. Also interesting, that male versus female usage on Twitter is just the opposite. Another study last year by BridgeRatings said that men prefer Twitter while Facebook is more appealing to women.
However if we take a look at the Google+ stats, it seems that Google+ is a male-dominated platform by a ratio of 3:1. However, Paul Allen, predicts that „Google+ is quickly turning pink“. His view is that the „percentage of women on G+ may soon outstrip the number of women on LinkedIn“. Although women are more thinking in segmented friendship circles, I have heard many women complaining about the complexity of Google+. We will watch this trend evolving…
Women in business
The Women Presidents‘ Organization found in a study, based on the responses of 259 women-led companies, that 40% women-led business owners thinks that an increase in revenue was based on their social media efforts. Even more, 10% of the respondents saw a „significant“ revenue jump.
However the great figures, 40% of respondents also denied having seen sales improve from social media, but 31% of them remained „hopeful“. They envision other benefits like building credibility or better recruitment opportunities. Still, there were 16% not using Social Media.
Women at home: Moms
Moms are a definiely an emerging and lucrative target group for marketers. We can see this from a NPD group research and Pandora, the streaming service. They are using social networks longer and more frequently to share their views on kids and education, and they are even more heavy mobile users. Mothers make up 20% Internet traffic and are the fastest-growing buyers of iPhones. And also a Nielsen report claims that American mothers are sharing more photos and news on Facebook than anyone else.
„We’ve known about the opportunity of online moms for a while now, but then mobile technology came along and blew everything up“. Marshal Cohen, Chief Retail Analyst, NPD Group
Men are no longer the forerunners of modern technology. Women adapt at least as quickly as men, and seem to be more engaged in Social Media and social networking than men. If this is because men focus and identify themselve more with business topics, or whether there are other reasons like American focus of the studies, the readers of this post might find arguments for or against some of these views.
Share your insights and views. Why are women more engaged in Social Media? Why are they positive about their usage of social networking for business? Or is this a complete wrong picture that we get here?