Kommentare zu: Study: CMOs tied up by internal obstacles http://www.thestrategyweb.com/study-cmos-tied-up-by-internal-obstacles Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 Von: Pete Brand http://www.thestrategyweb.com/study-cmos-tied-up-by-internal-obstacles#comment-1461 Pete Brand Tue, 24 Feb 2009 21:29:11 +0000 http://www.thestrategyweb.com/?p=3224#comment-1461 I am not surprised that such a low percentage of companies take the time or effort required to monitor what their competitors are doing. They are too busy using the web and other marketing materials to tell everyone how great they are. I believe that is why so many old school companies that used to dominate in their respective markets are losing that dominant position and in quite a few cases going out of business. Somehow these companies need to come to the realization that their prospective customers don't care about them, their products, or their services. They only care about "what's in it for them!" The only companies that will survive are those that understand this and act that way. I am not surprised that such a low percentage of companies take the time or effort required to monitor what their competitors are doing. They are too busy using the web and other marketing materials to tell everyone how great they are.

I believe that is why so many old school companies that used to dominate in their respective markets are losing that dominant position and in quite a few cases going out of business.

Somehow these companies need to come to the realization that their prospective customers don’t care about them, their products, or their services. They only care about “what’s in it for them!”

The only companies that will survive are those that understand this and act that way.

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