Study: How Companies Structure Social Media Teams (Infographic)
In a recent Ragan/NASDAQ OMX Corporate Solutions survey, PR Daily wanted to know from over 2,700 communication specialists in which way how their businesses use social media. Now, Go-Gulf.com took some of the data and created an infographic that ilustrates the main findings. Interestingly enough, and that is also what we are experiencing these days in our workshops and consultancy business, many of the compnaies have not found a proper way how to generate leads through social media although the capabilities on measuring data seems to be there.
Find the main findings as follows…
86% companies just look at main data metrics like fans and followers.
80%+ companies only have 3 people maximum managing social media.
65% companies see time as the main challenge using social media.
40% companies wish to increase sales: main goal of social media efforts.
31% companies are capable to track the customer journey from social media to sales.