Study: Twitter becomes popular among business chiefs

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Is this a good sign for the acceptance of social media in the business world? The use of Twitter as a business and marketing tool has increased from 31% to 61% among Europe’s top business leaders, finds a recent study by CNBC.

Even more, 61% of the business leaders see the growing impact of Social Media. They believed Social Media was changing the way their business is done today. 77% of the business executives have Facebook accounts (from 81% in 2010). LinkedIn gains tracktion from 52% to 56%.

The study polled 650 European business chiefs as part of their CNBC Europe Mobile Elite 2011 survey. The idea was to get more knowledge about the use of the latest technology features in the C-Level area of companies at work and in their free time.

Although the increase of Twitter popularity among business leaders is obvious, the busiens decision makers admit that the are unable to keep track ith the latest technological innovations. Apart from that, another study some weeks ago showed that they are also not sure how to leverage Social Media for business.

The most popular device is the iPhone which 21% of the business chiefs call their own now – up from 19% in 2010. Similar numbers gets the Blackberry in terms of popularity – an increase from 18% to 20%. The iPad is also becoming more popular among business leaders, with 15% of them now owning one.

„In a rapidly changing world, Europe’s decision makers are challenged with not just keeping up with technology change, but also ‚driving change‘ within their respective sectors. Throughout 2010, Europe experienced some the most advanced innovations in mobile technology the region has ever seen.“ Mike Jeanes, Director of Research, CNBC EMEA

Spot On!
The CNBC study states the importance and changing development of mobile use for the business decision maker. The message is that websites will continue to lose value against apps on mobile devices among business leaders. News apps are the most popular application segment for the respondents. 75% of respondents said they use them followed by weather (54%) and social networking (39%). The study makes clear that top management is trying to get in touch and keep up with the pace of technology innovation. However, time still seems to be their biggest enemy…

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8 Kommentare zu "Study: Twitter becomes popular among business chiefs"

  1. CMO’s studies: Yes, Social Media is key! – Can someone gimme a plan on “Social”…? am 12.10.2011 21:10 

    […] to outweigh risks – versus 23% the other way round, and some European bosses even focus their attention preferably on Twitter. Although, C-level often does not know how to leverage Social efficiency. The community gives input […]

  2. The CEO of the future is social am 08.12.2011 08:38 

    […] figuring out social media and finding great benefits as a result. Some weeks ago, we could see in a study that European business chiefs understand the power of Twitter and support its use these days. It […]

  3. 2012: Think Social Business, live Community Centric Strategy! am 23.12.2011 08:01 

    […] the challenge Social Media and Social Networking from a business perspective. We got the proof that European bosses don’t have to be persuaded to see the benefits of Twitter, that Social Media is a big internal topic, and that Social Business is critical to future business […]

  4. Studie: Ignorieren Top-Entscheider das Social Web bewußt…? « Digitalstrategie am 07.02.2012 09:23 

    […] Bezug auf den Social Business Trend fragwürdig. Seltsamerweise finden Europa’s Top-Manager Twitter wiederum gut, wie uns eine andere Studie zeigt. Werden sie von ihren Beratern oder ihren Unternehmen angehalten, […]

  5. Social Media Studie – Deutsche Unternehmen führen im Blockieren « Digitalstrategie am 07.02.2012 09:26 

    […] Weltweit würden sogar 87% „aus Sorge um die Datensicherheit“ sogar dem Zugang zum Social Web entsagen. Der Witz daran?! 80% sehen Vorteile bei der Nutzung des Social Web. Und laut einer anderen Studie 61% europäische Unternehmensleiter auf Twitter stehen zu Marketingzwecken. […]

  6. Study: Active social networking engagement has tripled during working-hours in one year am 07.02.2012 11:54 

    […] Especially the increase of the Twitter figures does not surprise at all, bearing in mind that European bosses support the use of Twitter for business purpose. And if you check out what people are actually doing on Facebook, then topics […]

  7. The value of being “Linkedin” am 28.02.2012 09:51 

    […] proven their success and benefit for companies and brands. From a B2B point of view, LinkedIn and Twitter are probably the two platforms that make most sense to […]

  8. Study: Business Elite increasingly embraces mobile technology am 03.12.2013 11:57 

    […] almost. The merging worlds of private and business becomes clear with the fact that 72% (up 39% from 2011) use their tablets for both work and […]

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