Tag Archive for: Android

Study: Business Elite increasingly embraces mobile technology

Harald Wanetschka  / pixelio.de

Harald Wanetschka / pixelio.de

Does mobile technology really have “more influence on global change than countries, governments or corporations”? Well, at least if we can believe in the 50% of respondents of a new European research by CNBC called “Europe’s Mobile Elite 2013”. The study states that Europe’s business elite continue to embrace the latest smartphones, tablets and devices. In general, most European business executives (73%) believe that they are keeping up with technology change within their sector, however almost less than four in ten are not confident with their companies’ technology change.

The study shows that most business leaders own a mobile device (90%), live and like the mobile business and are agreeing that life is “easier” (68%). Even more, 64% see their lives becoming more productive and enjoyable. Apple is still leading with 44% owning an iPhone versus Android users with 35%. Obviously tablets are on the rise as well with almost. The merging worlds of private and business becomes clear with the fact that 72% (up 39% from 2011) use their tablets for both work and leisure.

Not surprisingly, two thirds value tablets “useful business tools”. Also second screen usage is big among the business elite: 75% watch TV at the same time as using their tablet. The engagement effect of the tablet is striking with nine in 10 of these consumers taking some form of action on their tablet as a result of seeing TV content. And when the study shows that a third of the business executives are responding to TV advertising, marketers should think about ow to implement clever brand and lead generation campaigns in their TV spots. And when marketers want to reach the business elite, they are best in sending out their messages in the evening and at weekends (tablet usage). Smartphones are always-on, so no special advice here.
 
“This study shows the huge influence mobile technology has on our lives. Europe’s elite are keeping up with technological change, owning more devices than ever and using each in different ways. In the area of social media and its value in business, the jury is still out and it will be interesting to see where this leads next year.” Mike Jeanes, Director of Research, EMEA, CNBC.

Top content for tablets…  
– business and financial information (72%)
– web browsing (70%)
– news updates (70%)
– email (69%)
– reading newspapers/magazines (69%).

Top content for mobiles…  
– email (79%)
– business and finance (72%)
– web browsing (70%)
– news updates (70%)
– GPS (69%)
 
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Despite some common disagreement that the business elite is not on social networks, the study makes clear that 85% are a member of at least one network with 61% on Facebook, 58% on LinkedIn, and 43% on Twitter. It is important to note that 40% (up from 19% in 2011) of Facebook, LinkedIn and Twitter users are now connected to all three social networks. Furthermore, 58% of the business decision makers use social media for business (still private use is the standard for 75%). It could be that private and business worlds are really not kept as separate any longer. The commercial impact of social media is seen critical. When 46% see social media “neither useful nor essential” (compare study 2012), it shows that most business decision makers had either the wrong advice or the wrong expectation raised by consultants. One of the reasons why we are always very critical in analyzing the benefit of social media for a company or brand, and trying to show the realistic benefit for companies.

Facebook/IDC study finds, email top activity on smartphones

Some say, email is a dead media, some know it is not. At least not on smartphones in the U.S… For American adults email is still the most common activity on smartphones. In the second place comes Web browsing, closely followed by using Facebook. This is the result of the “Always Connected” study from IDC. The study is based on feedback from more than 7,400 iPhone and Android users between 18 and 44 years old.

IDC Facebook Email top 2013These are the main findings of the study….
– 78% check email on smartphones
– 73% browse websites
– 70% using Facebook in some way
– 131 minutes per day communicating on their smartphones
– about 33 minutes of the above are spend on Facebook.

Now, it has to be mentioned that the study was sponsored by Facebook. The study supports the fact how important Facebook is for the communication via smartphones. It also makes clear how much time users of social networks spend their daily time when they are out on the streets, at work, at shopping or following sports activities. Obviously, most of the time is spend on Facebook – in eight different activities, people responded that they are almost 4-5 times more likely to be on Facebook than using Twitter or LinkedIn.

IDC Facebook Facebook Twitter LinkedIn comparison 2013

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The value of the study can in some way put into question, although we have seen many studies in the last years that demonstrate the importance of direct one-to-one communication on Facebook and the mobile use of Facebook. Another study by Localeze/15miles/comScore Local Search found that not email but search is the main activity of the mobile users. However, the approach of the study was different. It looked at people not only in the 18-44 years range and it proved the use of smartphones and tablets. there must be a reason why Facebook sponsored this study. I would not be surprised if they will publish some new mobile advertising opportunities soon.

Report: comScore unveils insights in main mobile development for 2013

comScore Mobile 2013In a recent report called “2013 Mobile Future in Focus” comScore released their outlook for mobile trends. The report shows the U.S. mobile and connected device landscape in 2012, which is meant to the set the stage for the international expansion of the mobile revolution. It offers insights into mobile media consumption, mobile networks, platforms, as well as OEMs. It also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

The report illustrates the following trends for the mobile year 2013…

Multi-mobile use shapes the “Brave New Digital World”
The U.S. is surpassing 125 million U.S. consumers and tablets in mobile consumption. More than 50 million own smart mobile devices which make consumers being always connected. Americans spend more than one out of every three minutes online on mobiles. Does this show the end of the desktop?

Smartphones surpass 50% penetration and start ‘Late Majority’ of adopters
In 2012 the U.S. smartphone market became the year of mobile by finally surpassed 50% market penetration. It enters the “late majority” stage of the technology adoption curve. Smartphone subscribers increased 29% from a year ago and 99% from two years ago. 72% of all newly-bought devices were smartphones.

comScore Mobile 2013 Smartphone Tablet Ownership

Android and iOS Control U.S. Smartphone Market
Google’s Android OS and Apple’s iOS dominate the U.S. smartphone landscape with almost 90% of the market today. The well-developed app ecosystems makes it even more difficult for competing platforms to narrow the gap.

Samsung makes splash in smartphone OEM market
Samsung strongly competes more and more with Apple that is still the leading smartphone OEM. The year-over-year increase of more than 100% from Samsung and a two-year increase of more than 400% shows how much they are challenging Apple. The gap between the two competitors is steadily narrowing though.

High-Speed mobile connectivity speeds up mobile content consumption
Wider availability of high-speed internet access has increased the average user’s media consumption experience. Default Wi-Fi accessibility for smartphones and tablets like in coffee shops contributes to the new workplace and a better browsing experience for users. But also the availability of better networks speed (4G and LTE technology) will leverage the mobile content adoption.

comScore Mobile 2013 Content Per Topic

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The report shows that 2013 was kind of the “year of mobile”. With the rise of smartphone adoption to an over 50% penetration but also tablets becoming more prevalent, it seems that the world is moving more and more away from desktop internet usage. Mobile devices make up the digital media consumption of consumers these days. Obviously, marketers and media companies need to adapt their businesses to the emerging mobile multi-platform world but should also see the opportunity of mobile car technology (Google Glass Project), Augmented Reality (IKEA), QR codes (Adidas) or “mobile storytelling” (AUDI).

So now up to you. What has changed in your mobile adaption from last year? What are you missing in terms of mobile marketing development? And what would you be open for when marketers address you with mobile content?

1 in 3 of 18-34s will do mobile shopping this christmas

Harald Wanetschka/pixelio.de

Are you going shopping in stores to find some christmas presents? Or will you be doing your shopping tour via mobile? Well, if you use your mobile you are not alone…

According to a UK survey by marketing community site UTalkMarketing and online survey platform Toluna. 32% of 18-34-year-olds will use their mobile to buy Christmas presents this year.

However, this might sound as if only the young generation is shopping via their mobiles, the study makes clear that also older age groups are purchasing mobile with an increasing amount: 14% of 35-54 year-olds and 9% of over 55s year-olds also plan to get their presents for Christmas by using their mobile.

“The fact that a third of young adults are planning to buy their Christmas gifts via their mobile device is proof that the year of mobile-commerce is finally upon us. The fact that most mobile shoppers will do so directly via a retailer’s app is also strong proof that brands wishing to contend in the mobile-commerce arena must do more than simply provide a mobile optimised website,” says Melanie McKinney, Publisher, UTalkMarketing.

The survey questioned 1,300 UK consumers and found that iPhone users are the most likely to make a Christmas purchase via their device. 42% said they will make a Christmas purchase via their iPhone devices. 31% of those that say they will make a Christmas purchase via their mobile will use a BlackBerry and 27% will do so via an Android phone.

However, the advent of HTML 5 is near, apps are the retail channels of choice for the survey’s respondents. 88% of mobile shoppers will only make a purchase this Christmas if their retailer of choice has a transactional app. Only 12% of mobile shoppers will make a purchase directly from a retailer’s mobile-optimised website.

“The results of this survey are a clear indication that retailers cannot ignore the mobile-commerce wave. They need to adapt to and embrace the changing ways consumers now shop,” states McKinney.

Spot On!
Poor shops on the streets… The study is a good proof that mobile commerce is on it’s way towards mainstream. Also, the tablet movement, especially with the increasing use of iPads these days, will change consumer habits to go shopping in the future. Another YouGov survey released earlier this week suggests that 84% of consumers will buy at least one gift online this year with a third saying they will buy all of their gifts online. However, marketers have to be clear about the fact that more than a quarter of consumers (26%) are concerned about privacy issues when it comes to shopping via mobile according to the uTalkMarketing survey.

Prime Time in TV and Mobile Apps is similar

The prime time for TV broadcasters is 7 p.m. to 11 p.m., for radio it is all about commute time, and for the web it is completely different. While news sites have their peak in the morning and midday, the internet at 7 pm. Social Media sites have their main usage time in the evening like TV. And how about mobile web usage? Is it following TV’s prime time?

A study by Flurry shows the audience for iPhone and iOS apps increases during the day and finds it’s peak at about 9 p.m. “Mobile consumers are using apps either instead of, or along-side prime-time television and the Internet,” tells us a Flurry blog post on the study. Well, it is a US usage study but I can imagine that many people in the rest of the world also change their habits and use mobile devices while watching TV. The two-screen viewing seems to become common standard.

Nevertheless, the relative size of the TV audience during prime time was larger than that for mobile apps with over 60%. And when app usage remained higher than TV from 6 a.m. to 6 p.m., and higher than the Internet, it suggests that people spend quite some time accessing the Web during their working hours. Still, mobile apps already reach over 20 million U.S. consumers per hour in the time between 7 a.m. to 11 p.m.

The numbers come as no surprise, seeing that Flurry estimates the combined number of active iOS and Android devices in the U.S. at 110 million. If produced properly and promoted correct, apps could act like TV shows in the future. Although it will be difficult to target apps through app stores by age, gender, dayparts like TV, the future could look different and these targeting opportunities might evolve over time.

Spot On!
The question is what the future of app usage will look like (think about HTML 5 and some other reasons) and how this will affect the advertising industry. At the moment, many companies focus their main interest on apps but mainly to push their brands, and not often to create something extraordinary that really competes with TV. Although, there s a massive opportunity to reach mobile consumers overtime, everywhere, companies are not very innovative in establishing TV like series that could affect the TV world – neither in Social Media, nor in Mobile. If this remains as it is, TV will not have to fear the Prime Time power of mobile.

Web or App? Nielsen study knows usage time of Android smartphone users

According to the latest findings of research firm Nielsen that tracks and analyses iOS and Android data, smartphone users spend twice as much time on applications than on mobile version of these websites. The study reveals also that –although there are millions of apps in the world- only “a very small proportion of apps make up the vast majority of time spent”.

The average Android smartphone user spends 56 minutes a day using apps and browsing the internet. Two-thirds of that time is usage of apps, the rest goes to mobile websites and 39% acccount for consumer app consumption. The study illustration below shows that mobile device owners spent almost half of their usage time on their top 10 favorite apps and 51% on their favorite 20 apps.

Let’s give it a guess… Probably most of the app usage of mobile device owners accounts for the following usage time: Checking email apps, Facebook, Foursquare or Gowalla, Twitter, and some of their favorite and coolest news or geeky gaming apps (very often used by their kids). And if you look at the top (free) list of apps you find Angry Birds, Angry Birds Rio, Google Maps, YouTube, Facebook Mobile, Skype, Tiny Flashlight, Viber and Drag Racing amoungst others.

The study supports my own feeling that although we continue to download apps and spend (2010 per user: Android 1,97 USD, iPhone 21,22 USD), we only use most of them them periodically, and only a few continously if the give us permanent benefit in networking or staying up-to-date on news.

Well, the time will come when HTML5 might change the market situation and developers will have an easy time working with apps. Amazon’s Kindle Cloud Reader gives insights in what is possible with HTML5 for the mobile web.

Spot On!
The study does not really give an answer to the question yet, or can give a recommendation to management. Still, Seeing these numbers, just imagine the chances companies and brands have when launching a new app to get under the hiflyer apps in the smartphone user market. Ideally, think about the five strategic reason that could make your app successful and be aware of the fact that most brand apps fail.

Flip Phone – Is this the future of smart phones?

Sometimes I am thinking smart phones have more or less come to an end in their potential for innovation. And I always have to admit: No, there is still room for inventions…

Just some week ago, I came across the flashy Motorola Flipout. An Android phone with 7 x 7cm touchscreen display while also offering an intelligent Qwertz typepad. It fits into every trouser pocket.

Yesterday, I found one of these latest smartphone visions. It’s called Flip phone and it looks really cool. The phone has three flexible AMOLED touchscreens and a keyboard on the reverse. The Flip phone is based on a concept concieved during a 6 week long workshop done by Kristian Ulrich Larsen, Ewa Sendecka, Jeppe Vestergård and Victoria Kusk. It was then developed further for a semester by Kristian Ulrich Larsen as part of his MA program at Kolding school of design.

This is how Yankodesign describes the Flip phone: “a smart triangular piece held together with soft steel mesh hinges, hosting a custom flavor of Android. The boundaries of a PC and phone have smudged-up big time and this is a sample of what that future looks like”.

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Personally, I like the Flip phone idea. Especially if people can watch different videos on different screens at the same time. And you? What do you think about it? Is this something that catches your attention, a product you would buy in the future?