Many newspapers are trying to find new ways into the digital future. The Tokyo Newspaper is facing the same challenge. However, Dentsu Tokyo may have found some good idea how to connect with readers with an Augmented Reality Reader app for kids. It is transforming paper into real life experiences and create a „Newspaper for family and children communication“. Their iPhone App identifies with markers different articles and advertisements on single pages of the newspaper, by overlaying the educational content of the article specifically for kids. Although we have seen this all over the world, I think, it is definitely an idea to get kids back to reading the papers.
Do you think this idea will bring some new readers for the newspapers or magazines? Is it an option to get kids reading paper?