Adobe’s CMO.com did a great job in summarizing the leading social networks for business in one nice infographic alongside their CMO Guide to The Social Landscape. The marketing technology company checked each of the platforms according to four criteria: brand awareness, customer communication, SEO and traffic generation.
Obviously and not surprising, the leading platforms are Twitter, Facebook, LinkedIn and YouTube. From our experience not all marketers are aware of the importance to change the contents for each platform and not just run them in different timings. The target-groups on the various platforms may be quite different, thus their interests in content and context as well as their wants and needs might vary extremely – although they might be the same people sometimes.
YouTube will probably become the leading platform when the whole world is more driven by Millennials and their input. Although you might be thinking about funny videos, going viral now, most of the business content can be manuals, employer branding stuff, or even product explanation videos. The opportunities are massive and it is time for marketers to realize.
In the B2B space, Slideshare might be a new platform for marketers. The chances are big here as well, as companies and brands get the option to show presentations from various standpoints. Especially, if the company is addressing different stakeholders in a purchase process, it is sometimes good to open up some thoughts before the meeting, so stakeholders can prepare. And, how often did presentations before meetings not go through as of company email file restrictions…?!
Obviously, Google+, Instagram, Pinterest play a role from a corporate brand perspective. And Google+ especially from a SEO and content marketing point of view. However, we are still at the beginning and every case needs to be evaluated on its own.
Any important platform you are missing in the top 8 social networks?
Are teens real trendsetters when it comes to using the latest online gig or social networks? Well, Niche gives some insights into the websites that 7.000 high school graduates in the U.S. were using lately.
Although many of us would have thought that Facebook is not the biggest hype for them any longer, the interactive infographic provided by Niche proves that 87% of the graduates are still happy with reading their news and being active on Facebook. Instagram makes up 66% and Twitter is used by 55%.
In terms of quick chat platforms, 72% use Facebook Messenger and 65% are active on Snapchat. Those platforms that are said to be the latest trend like YikYak and Whisper are not really getting big activity rates – 97% and 95% don’t use these platforms.
From a broadcasting point of view, it is interesting to see that YouTube, Netflix, and Pandora are the leading edge platforms whereas Hulu, Spotify and Beats like Amazon Prime are not yet their main interest spot.
PS: The interactive infographic with further info can be seen at Business Insider.
According to a recent study by Klout, the most popular content topics on Twitter and Facebook seem to be similar. However, they differ significantly beyond the top 10 topics, states the report based on Klout Topics data from more than 580 million people all over the world. The topics were categorized interests, passions, and content areas.
The study shows that music and television are still the main topics to talk about on the main social networks Facebook and Twitter. And obviously, people are still generating and sharing their words and views on celebrities, holidays, software, films, and business, which showed up to be highly popular among the social networks.
In general, engagement and interaction on various content topics occur in 40% of the cases on the same top 10 content on Facebook and Twitter. The pattern of engagement does not really make a massive differentiation obvious on the various social networks. Still, the remaining 60% show some interesting variations on interactions which definitely need some mentioning as tzhey vary from network to network.
However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network
Twitter 95 vs. Facebook 23
Twitter 104 vs. Facebook 52
Twitter 89 vs. Facebook 197
Twitter 98 vs. Facebook 196
Twitter 66 vs. Facebook 21
Twitter 50 vs. Facebook 22
Stop reading this blog post if you are a Facebook fan. You might hate it. You might like it. Stop it! You won’t? Well then, don’t try to be a consultant and just read this and act like a Facebook user. This is our idea how Facebook could become even better…
When I wrote about The Social Globe -a world of paid social networks- some years ago, people called me “mad” and “crazy” teasing such “wild” and “early” paid ideas around social networks. Sometimes, I wondered why The Social Globe – a “network” of social networks like the broadcasting network Sky (earlier Premiere in Germany) never kicked off, bearing in mind all big social networks needed revenue. Maybe it was too big an idea. Maybe too superficially explained. Maybe… Whatever. I never found an answer. Well, maybe one. All major networks want to outplay their competitors. Collaboration is out. Although, we all have the social media philosophy in our heads: Sharing is caring. It does not count for social networks it seems.
Some years are gone since, and we all think about and discuss the value of Facebook. We wonder about it’s algorythm deciding what we see, watch and read. And we blame their advertising programs which often don’t make the user happy, nor does it seem to meet the personal targeting criteria. Well, in case people even notice the ads.
Traveling a lot, I have discussed a new monetization approach with social media and social networking insiders all over Europe. What happened if Facebook would change their business model according to the following “freemium” scenario. Yes, I know that Mark Zuckerberg has said, Facebook will never cost the user anything.
But what is the value of restricted and filtered content? What if I cannot see the content of my real friends? What if I don’t see (the ads of) my favorite love brands anymore on Facebook? What if Facebook loses it’s personal benefit and value for me more and more?
So, this is the moment of truth. Users get two account options on Facebook in the future…
a) Free Account
Filtered user account. Ads and branded content to be displayed according to Facebook’s targeting system. Facebook decides what content the user sees. Who your “real friends” are is decided by the algorithm.
Costs: 0 EUR per month
b) Paid Account
Unfiltered user account. Opportunity to personalize the own stream. Ads and branded content of the user’s favorite brands will be displayed according to their love brand personalization. The users decide what content they see. Who their “real friends” are is decided by the user.
Costs: 1 Dollar per month
Facebook has opened up a new field of communication, a new way of bringing people closer to each other. No matter how far separated they are. It is a great way to make us aware how close we are living, breathing and experiencing our daily lives.
The idea of paid for Facebook accounts is out there to being discussed. Go ahead and give us your thoughts.
Maybe this is the start of a new way of thinking about Facebook. Maybe we can start a real discussion on how to make Facebook a better social networking place with more personal value, less self-glorification, and so on. One that leverages “real” personal connections.
Would you use such a paid version, or stick with the old free account?
The more work people have the less they have got time to engage on Facebook. Right or wrong? Well, right…
At least according to a recent report from Adobe that states Facebook users engage with brands more on Fridays than any other day on in the week. In their Q1 Social Intelligence Report which analyzes the interaction of Facebook posts and ad engagements, the company found that 15.7% of all impressions happened on a Friday.
In the second place came Thursdays with the second highest post impressions and engagement (14.5%), followed by Saturday (14,4%) with almost the same share of impressions. Sunday appears to be the day when people are not massively engaging with Facebook compared to the rest of the week (13.4%). A detailed interaction overview shows that Fridays were the strongest interaction days examined across all engagements: comments (17%), likes (16%) and shares (6%).
Furthermore, the report which was based on 260 billion Facebook ad impressions across different industry sector like media, entertainment, retail and travel, makes clear that photos and video seem to become the new secret sauce in user engagement on Facebook. Photos still show highest engagement rates in the first three months in 2014. 24.7% of all brand video views in Q1 came in on a Friday. Although people have more time on Sundays, it is the day with the lowest share of video impressions (6.4%). The engagement around video updates were up 25% year on year and 58% quarter over quarter.
What are your findings around Facebook updates? What content types perform and which don’t? Is Friday really such a powerful day for you as well?
The questions we usually get from marketers are quite similar: What makes a good blog post? When is the best time to publish? How do questions in headlines perform? And so on. A recent report by TrackMaven analyzed 1.16 million posts from 4,618 blogs and 1.9 million social shares of those blog posts. The results were published in their Colossal Content Marketing Report. The analyzed content included blog posts from various publishers, like content marketers, individual bloggers, and media companies.
The report shows that Tuesday and Wednesday performed as the most popular days for publishing posts. Of the analyzed blog posts 87% were published during Monday and Friday (9 AM to 6 PM ET with a peak at 11 AM-12 PM). This does not say though that weekends don`t perform well. 13% of blog posts published on weekends got more social shares per post on average. Although just 6.3% of posts were published on Saturdays, these still received 18% of the total social shares.
As most marketers strive for engagement to justify their social business activities, one of the findings will be of best interest for them. The most social shares from blog posts came in the evenings around 9 PM-midnight ET (highest engagement 10-11 PM). Special peaks also occur when people get their coffee, meeting hours go down and after midnight TV shows (4-6 AM ET, 7-8 PM plus 1-2 AM).
Some more findings…
- Blog post titles of around 60 characters in length performed with most social shares (average was around 40 characters in length).
- Blog posts with question marks in their title had almost twice as many social shares that those without any punctuation.
- Blog posts with a mixture of capital and lowercase letters achieved most shares.
- Blog posts get most sharings via Twitter (Tweets shares got 38.6% of total social shares) and Facebook (Facebook shares 26.7% – Likes got 33.8% of engagement).
The headline definitely is a key element for blog posts being read and getting shares as on Twitter and Facebook there is not much more to see, and many people won’t even read but still share it the blog post. Although the magic headline might sound like a perfect tactic for blogging, there is more in blogging tactics than knowing when to publish or some rules around punctuation. Good content, relevant aspects, various point of views (interviews) and probably one of the main elements: continuity. Most blogs starts euphoric and die after some weeks. Blogging is a time-consuming challenge but with the right blogging tactics it is not rocket-science.
Based on some research from the guys at Nielsen, Pew Research and ExactTarget, the two companies Financesonline.com and Ruby Media Corporation published some interesting facts and figures that are highlighting the different usage of social media and mobile by men and women.
According to the infographic, in general women are more likely to do networking and use social media for relationship, sharing, entertainment and self-help. Men are more fact-driven and look after deals and information, and on the mobile site are more open to scan coupons and QR codes. Men are using social media predominantly for business (27%) and just (13%) for dating. Whereas women are much lower engaged in these two topics with business coming in at 22% and dating only at 7%.
The infographic makes clear that on Facebook, photos and videos (54%) and entertainment or funny posts (43%) are of interest for women, while only 39% and (35%) of men are viewing them. Women are more active in sharing on facebook as well: 50% share with multiple people (men only 42%).
Probably you have been one of those social media complainers in your career of tweets and status updates yourself already. If not, maybe you have heard of some of these types from your customer service unit or your sales team. Be aware: Complainers are everywhere, not only on your website or social hubs!
Some studies show that most big companies still do not take social media complains from the social web serious. Comments on brand’s blogs, Facebook or Twitter profiles stay uncommented, or are just a given option to calm the user down and then make them forget about their issue if it is not too complex. Most customers take this personal and just turn to competitors. The revenue of these customers gets lost.
But how can you differentiate between the types of complainers? How can you know who to take serious, and who not? Which typer of complainers should you respond, and how? The guys at ExactTarget have created a nice infographic that helps you structure complainers from
Just in case you spend too much time in social media or network, we found the right thing to keep you away from tweeting, writing status updates or just chatting on one of the messengers that are still “alive” after Facebook nicked WhatsApp. And this is also for those people that forget the world around them by staring into their smartphone where-ever they go.
Obviously, you might need a bit more space around you, your kids might wonder a bit what happened with you, or your cat might challenge the remote control then (as it is also worthwhile for TV addicted).
Just as they say in the video… “The Social Media Guard takes the “social” out of media and puts it back into your life.” What an invention from Coca-Cola and Memac Ogilvy…
It is one of these questions, we always get asked in meetings and seminars. How much is social media growing, or is growth already declining? Search Engine Journal provides some good overview on the topic of growth and use in an infographic just recently released.
The most popular sites -in terms of how they are used by marketers- are still Facebook, Twitter, and Google+. Same as in the study from Global Web Index in 2013, Twitter still shows the fastest growth in social networks from an active user perspective, especially in the 55-64 age group.
In the time period from June 2012 to March 2013, Google+ increased their active user base by 33%. The age group of 45-54 years showed the fastest adaption growth in Google+ with a 56% increase.
And Facebook? Although they showed a 23% increase, especially the age group of 45-54 years is adapting the fast moving “Likes and Hypes” network.