Google revolutionized the internet, the way we interact, we use our brains and thus, somehow it changed the world. And now they will do it for the second time… with “Search, plus Your World”. This new search engine technology does not only bring us information from across the web. It proclaims to make search even better better by including photos, posts, and “more from you and your friends”.

With an all new algorithm for their search they have changed their search strategy. Today, people are searching not only for content. Today people also want to find personal and private information and touchpoints. The normal result is one which we have all expected for a long time since Google+ launched: Google+ will be integrated in Google search which will definitely affect the power of Google against their hardest social competitor Facebook.

Google’s new “Search, plus Your World” integrates also personal data like personal content, pictures or videos from Google+. Here is their new promotion video…

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On the official Google blog Amit Singhal explains how the new Google search works with an experience of his past.

“As a child, my favorite fruit was Chikoo, which is exceptionally sweet and tasty. A few years back when getting a family dog, we decided to name our sweet little puppy after my favorite fruit. Over the years we have privately shared many pictures of Chikoo (our dog) with our family. To me, the query [chikoo] means two very sweet and different things, and today’s improvements give me the magical experience of finding both the Chikoos I love, right in the results page.”

Google’s first step to integrate Social Search results gets now followed by the integration of Google+ which becomes a massive hub to “socially unite” all of their own products and services. The new search offers three main benefits…

1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Spot On!
However, this might sound as if Google makes us more transparent, users have the opportunity to select whether they want the new Google search algorith, or not. This gives users the ability to see either the good old search results or the brand new private search results. People just need to use the little buttons…

…or they will simply change it in the account settings. And Google extends the Google+ circles idea to their search: Every single result in the private search mode gets marked whether it is private, public or limited entry. Somehow a clever filter, don’t you think…?