Augmented Reality – the future of customer service?

The customer service world around us is changing with the social web, new technologies, and especially mobile apps. The question is how much this is effecting our perspective of the real offline world around us. A new technology is evolving that is beginning to connect the offline and the virtual world from a customer perspective as it will offer some new form of customer service. The term is Augmented Reality (AR).

It is a technology that brings your visual experience and information from the web or networks together, and by doing this enriches daily situations with relevant data from the web – and in more and more cases the information provided will come from the user.

The competition for users and companies has already begun. We have augmented reality browsers like Layar, explaining us instantly which famous buildings are surrounding us. Or, another AR browser named Wikitude that starts to become one of the most-wanted AR browser apps (not only for iPhone users) and gets nominated for one award after another. With wikitude.me shops and service providers of all sorts can already use this cool service to make themselves visible in the offline world by geo-tagging their office or location with simple online entries. If somebody is new in a city, this person can find a laundry or the next wine shop much easier in the future – just by using an AR browser app.

There are products like T-shirts projecting interactive games with AR. Digital cosmetic mirrors where women in cosmetic shops can see in real-time what a new eye-liner or make-up is looking good at them without testing it in reality. Adidas will launch a series of shoes, each printed with an AR code on the tongue which give you access to an interactive game that changes on a montly basis. Is this the customer service of the future?

Now, just imagine what this technology could do for customer service in the future. Wouldn’t it be a positive effect when we get immediate feedback on health information about the food and drinks we consume?

The following short film, called Augmented (Hyper)Reality, shows us a world some time ahead, where augmented reality is part of our daily offline life. We see what the actor sees, from his own perspective, and get to know the oppotunities that AR might offer to our daily life. OK, if we agree to getting networked completely…

The interesting acknowledgement for companies will be the advertising part of the film – although in some way it might be shocking…

Spot On!
The complete overkill seems to be the massive sea of logos flooding our sight in the beginning. Although the above examples might seem an exaggerated view of a futuristic branding scenario, it gives some idea on how the world might change customer care in the future. And you never know if this will be really happening, or not. Today, this all might sound strange to us but just think about how common the use of artifical medical help is for us, or how often we use the navigation system in cars today.

And then, think about the options when combining location based advertising with augmented reality. This opens a complete new world of customer care…

Don’t you think?

Is customer-centric business the future?

In the last 12 years, the credo of my business life was “Customer First!”. It surprises and disappoints me when I experience poor customer service. Or when I hear from unhappy friends, colleagues or relatives telling me stories about how companies treat the centre of their business: customers.

Last week, when I was thinking about how to leverage this to a higher level, I came across a modern business strategy vision by Ranjay Gulati, Harvard Business School professor and author of the book “Reorganize for Resilience: Putting Customers at the Center of Your Business“. In the following video Gulati tells us how to deliver what customers really want.

Reorienting vs. Reorganizing
Ranjay Gulati sees the fundamental changes appropriate for some movement in company processes. Customers have more information, more choices on products while companies are facing global competition. So, businesses have to think about their business (not only marketing or sales efforts!) and how it operates.

Redefining vs. Reinventing
The analysis of the customer base might show that the website is designed for male while the majority of the users might be female. So, we need to ask questions like “Who are my customers?”, “How do my customers shop?”, or “What do they really want?”.

Gulati explains with the latest success of Best Buy how women and men shop. At that point, he also hints to the upsale opportunity of recommendations.

Success for businesses, he believes, comes from “Inside-Out-Perspective”. Companies don’t have to produce everything themselves but need to make the client happy like Apple with the iPhone. 90% of the inputs are not made by Apple. The same occurs to the apps in the Apple store where Apple basically just orchestrates the customers wishes.

“Make this identity shift. I am not here to sell what I produce – I am here to solve a set of customer problems (…) and actually acting on that!”

How to get to a customer-centric business…
1. Shifting mindset: the intention to solve customer problems.
2. Sense of curiosity and humility: the wish to understand your customers.
3. Make a creative leap: the will to understand their needs.
4. Align the elements in the organization: the motivation to live the customer-centric business.

Spot On!
Interested to get your view on this modern business strategy. Let us know what you think about customer-centric business. Or do you think the social web will be leading us towards this business process anyway?

Can corporate social media engagement replace customer loyalty cards?

We all have our purse full of plastic cards for customer loyaly programs. These won’t make us rich. They make us save money, or get kickbacks from companies and brands if we want. And the philosophy of these programs is clever. Companies have the feeling of being in touch with their clients on a regular basis, making sure customers stay informed about their product offerings.

The customers bottleneck is, well yes, we have to carry multiple plastic cards in a credit card format with us. So, why not leaving these cards behind after 20 years and just make customers fans on Facebook and/or followers on Twitter of brands?

Imagine you go into a store and you’ll see a “Follow us on Facebook or Twitter or on our iPhone app” sign taped to the cash mashine instead of receiving print and plastic to carry home?! – Why not save the trees and oil resources!?

Companies install reward program cards to make us buy more of their products, or more frequently. And companies get more feedback on our buying habits. So, for companies these cards are an essential part of their customer loyalty strategy.

And customers with a big purse are happy. Others don’t want to have all these cards. Thus, these customers are not lsitening to what’s the latest promotion. Now, who of the male world is happy with all these plastic cards making our trouser pockets look like fat kangaroo pouches?

In most cases, these loyalty cards are addressing and being used by an old-economy’s vanity (IMHO), or women. “Look how much companies are interested in having me as their customer”, I heard a woman say the other day.

A recent study by the CMO Council “The Leaders in Loyalty: Feeling the Love from the Loyalty Club” shows the trouble of loyalty programs. 54% of consumers mention that irrelevant messages, low value rewards, and impersonal engagements may decrease their loyalty for brands and their services, and with that their loyalty programs.

And yes, we can understand this fact when our online and offline mailboxes are full of non-personalized, unexhiting and unintersting promotions from company’s so called loyalty programs. Talking of me, these loyalty programs get one chance and I cut those cards into pieces straight away when the company loyalty program fails.

Now, what does this means for loyalty programs when we match these results with the latest survey by MarketingSherpa. The new web generation and prosumers love following brands as they expect savings, learning about specials and sales as the top motivation to friend and/or follow a brand online. If companies are aware of this fact and learn from it, why not replacing the old loyalty card concept then?

The benefit of the fan and follower systemtic is quite obvious…
- You become a fan and/or follower when a brand becomes of interest for YOU as a customer
- You become a fan and/or follower of your favorite brand when YOU are in a purchase process
- You can check status updates on sales, discounts and promotions when YOU need them (not when the company wants to sell more products)

OK, thinking of business intelligence and data mining sales cycle topics, it might become difficult for companies to track purchase processes as good as now. But, isn’t the customer king with the rise of social media? And companies could save money for print mailings and their plastic card production, right?

Spot On!
Some weeks ago, I have thought about Twitter as a sales tool and with this post, I am trying to take this idea a bit further. It shall illustrate how much a company’s sales and customer service strategy gets influenced by a new social web strategy where the customer holds the power of interest in promotions.

So, let us know what you think about the idea that Facebook fan pages, Twitter company accounts or corporate LinkedIn groups could replace loyalty programs in the future? A dream, a vision or a stupid idea?

News Update – Best of the Day

How many mobile phone users work with the mobile web today? A new study out of the UK states that 76% of mobile phone users don’t use their mobile to access the web. Even worse sounds the fact that 60% of respondents do not own a mobile with Inernet access (though 30% of those are interested in getting one).

Some experts are discussing if e-readers could replace newspapers. A study by the University of Georgia says portable e-readers such as the Kindle are unlikely to win readers back to the newspaper habit. Young adults in particular compared the Kindle DX used in the study unfavorably to smart phones, such as the iPhone or Blackberry. BUT: If these mobile readers include features such color, photographs and touch screens, the markets might change these results.

Many web-experts start to set up their mobile app. But how can you successfully market a mobile app. AppsFire.com shares some experience from French app store Ratp and the Paris underground.

The Strategy Web – going mobile on an iphone app

The mobile iphone app trend can be heard all over the bloggosphere. We all know the future is mobile and people want to read their preferred social medians on the go. And some web-experts have launched their own iPhone app lately. The Strategy Web (download in iTunes) went mobile with the start of this year 2010 as well…

Two of my favorite web-experts Jeremiah Owyang and Seth Goddin started their iPhone app more or less at the same time. And they all can be read every day, for free. You just have to download it on your iPhone!

Jeremiah and I have chosen the nice developer guys from MotherApp to get our personal version of a real iphone app. It took the guys just one short week to get the app live on iTunes. And this is not only a mobile version of our blog without heavy graphic load in the back-end. This is a true iPhone app with native Apple interface which includes the integration of all the main relevant social media platforms of my social web strategy (except from Facebook): Blog, Twitter and YouTube.

Above: screenshot of the app start page and latest blog update

Above: screenshot of a post page, YouTube channel, and the Twitter timeline.

MotherApp offers an interesting way to get your brand and content mobile. Even if there is no internet connection the content can be read as it is downloaded. Good work!

Two further iPhone apps I woul dlike to recommend. Take a look at Guy Kawasaki and Brian Solis (he even has integrated location-based features).

This is still an early stages version. Two negative things that will hopefully improve in the future: Brands need a developer to create the iPhone app and only my comments can be seen – not really social web world, I know. But hey, who is perfect…?!

Let me know what you think. Looking forward to your feedback.

Social Web: Biermarken werden zur digitalen Kunstbar

Als Claudia Sommer vor ein paar Monaten schrieb, Twitter sei “wie eine Kneipe”, da hat sie definitiv weniger an Biermarken gedacht als vielmehr die Tatsache, wie sich der Mensch in Twitter bewegt und kommuniziert. Als ich am Wochenende das aktuelle GQ in der Hand hielt, mußte ich wieder an ihr Zitat denken. Vor mir eröffnete sich eine relativ neue Marketing-Taktik der Biermarken Veltins und Becks Gold. Sie bewarben mit Printakampagnen ausschließlich ihre Social Media Aktivitäten – und nicht mehr die klassische Homepage oder sonstige Kontaktoptionen wie Email oder das Service-Telefon. Und im Vordergrund der Kampagne stand nicht Fussball, wie zu vermuten wäre. Nein. Kunst und Kultur stehen im Mittelpunkt…

Becks und die urbanen Erfahrungen
Vor allem die Marke Becks Gold zeigt sich im Social Web äußerst aktiv, wie das Advertorial klar macht. Mit zahlreichen Zugangspunkten im Social Web initiiert man Gespräche wie in einer digitalen Kunstbar. Den Startschuss hat dabei -laut der Anzeige- ein Offline-Event gegeben, was ich angesichts meines Leitspruches (Connecting Online and Offline) als einen sehr cleveren Schachzug sehe. Unter dem Claim Beck’s Gold Urban Experiences hat man Ende Oktober in Berlin die Ära des Social Web mit einer extravaganten Laufsteg-Veranstaltung aufleben lassen: originell, stylisch und hochwertig – ganz getreu dem hochwertigen Image.

Den eingeleiteten Prozess des Erforschens modernen Stadtlebens will man nun online weiterleben lassen. Inhaltlich beschäftigt sich die soziale Kommunikation mit Kunst, Mode, Design und Film. Die Auftritte mittels Blog, Twitter, YouTube, Facebook bieten soziale Austausch-Plattformen und liefern die Visualisierung der Veranstaltungen und Diskussionen für Fans und Follower. Der Dialog wurde vorwiegend mittels klassischen Gewinnspielen angestoßen. Es zeigt sich bei genauem Hinsehen, daß Moderation der Community auch bei erfolgreichen Brands im Social Web eine wichtige Komponente bleibt.

Fazit: Eine aufwendige Social Marketing Idee, die interessant und ansprechend konzipiert ist. Offensichtlich begeistert sie auch, wenn man sich die zahlreichen Fans ansieht. Ein guter Start, der allerdings auch langfristig ein volles Fass an Inspiration bieten muß und cleveres Social Media Promotion Management erfordert, wenn man dem hochwertigen Image treu bleiben will. Ein wenig erinnert alles an das Social Web Konzept von Adidas UrbanArtGuide, das es sogar schon als mobile iPhone App gibt. Aber das sein nur am Rande erwähnt…

Veltins geht an die Facebook-Theke
Veltins wechselt von klassischen VIP-Testimonials zu sozialer Kommunikation von und mit Kunden. Und für diesen Wechsel hat Veltins sich offensichtlich viel Zeit genommen. So war die Trennung von Assauer und Thomalla zu Jahresanfang für Veltins vermutlich ein nun willkommenes Ereignis – aus Werbesicht. Auch wenn die beiden über Jahre für witzige und Rollen-vertauschte Beziehungswerbung. Frau war Frau, Mann war Mann und doch irgendwie nicht. Frau durfte mal schnell behaupten, Bier sei aus. Mann durfte die leckere Frau für eine kühles Blondes liegen lassen. Die Videos der Biermarke standen für humoristische Gleichberechtigung und Beziehungsfrohsinn – und belebten den Social Talk der Offlinewelt.

Diesen menschlichen Werbetouch will Veltins nun mit Social Media Aktivitäten weiterführen. Unter dem Motto ‘Moderne Braukunst’ stellt die neue Print-Werbung -neben dem Gewinn des reddot design awards- vor allem den Facebook Auftritt in den Mittelpunkt, der mit einem fetten Schriftzug beworben wird. Nein, keine weiteren Kontaktoptionen. Ja, das ist wahrlich neu und immer mehr im Trend – gerade bei Marken, die letztendlich über Partner vertrieben werden. Da die Partner den unmittelbaren Feedback-Kanal zum Hersteller nicht so oft nutzen, eröffnet die Marke mit dem Social Web jetzt einfach eine Reihe digitaler Kunstbars und kommt so mit den Konsumenten direkt ins Gespräch.

Fazit: Veltins setzt offensichtlich voll auf Facebook – und ebenfalls auf den künstlerischen Urban Touch. Die Kampagne linkt auf ein Gewinnspiel für hochwertige Kunstdrucke (inklusive Lead-Generierung). Auch die Kommunikation innerhalb der Page geht vorwiegend um Modern Art und Design. YouTube langt man vermutlich nicht an, da die bisherige TV-Werbung vermutlich immernoch der Marke ihren Dienst erweist. Interessanterweise gehört der gleichnamigeTwitter Account ‘Veltins’ offensichtlich einer Privatperson, die zwar beachtlich viel über Bier spricht, aber nicht über eine Biermarke: Veltins. Man kann verstehen, wenn man bei Twitter als Marke das Ziel verfehlt, aber den “branded account” sollte man sich schon organisieren.

Spot On!
Veltins und Becks Gold öffnen also die digitale Kunstbar. Und die anderen? Es gibt zahlreiche weitere große Biermarken, die noch nicht auf die Social Web Welt setzen. So fehlen beispielsweise offizielle Varianten von Warsteiner, Krombacher, Radeberger oder Paulaner. Ohne Zutun der Marken gibt es dennoch zahlreiche sozial-engagierte Gruppen von Fans, die offensichtlich die offizielle Variante zur Kommunikation und dem Bekenntnis zur Marke nicht benötigen. Stellt sich also die Frage, ob die obigen Brauereien die Kontrolle lenken wollen, oder es um das Mißverständnis geht, daß Social Media kein Werbemedium ist.

Welche Variante findet ihr denn besser? Die offizielle Page oder der Ansatz einer selbst-organisierten Fangruppe?

Tel. domains – the future of digital business cards? Interview with Khashayar Mahdavi, CEO Telnic Ltd.

One-on-One Interview with Khashayar Mahdavi
CEO, Telnic Ltd. (since 2003) – kash.tel

Khashayar Mahdavi has successfully steered the company Telnic. Ltd. through the 2004 ICANN application, and is now managing the process to launch the .tel service. He previously worked in the international department of Lazard Frères in Paris, where he led government advisory assignments, which included corporate reorganizations, privatizations, debt restructurings and bond offerings on the international capital markets. Mr. Mahdavi holds a degree in finance from the Institut d’Etudes Politiques de Paris and an M.Phil in Economics from Oxford University.

The Strategy Web interviewed Mr. Mahdavi to get his view on the relevance of .tel domains for businesses purposes.

Q: Congratulations! Your .tel domains commercial just recently won the domain name video awards. Is it so successful because of the wonderful woman, the story board or the power of the .tel domains?
Khashayar Mahdavi Thank you! We were very pleased with the online commercial, as were our partners, some of whom have taken it and shown it on television stations here in the UK through to cinemas in Germany. I think all three points that you mention are the reason why the commercial has been very successful in supporting .tel registrations. We aimed to get the functionality across with simplicity and humor and Victoria Pile, a very successful television director here in the UK who has a history of very funny and successful comedy programs was gracious enough to create something powerful, engaging and entertaining for us. And of course we were pleased to have Laura Haddock in it!

Q: Will .tel domains become the new digital business cards?
Khashayar Mahdavi From the moment .tel domains were accessible, they instantly became the new digital business cards, amongst other uses. There are many people that have contacted us to say that they’ve simplified their email signatures, printed business cards and other points of contact down to just a .tel domain. There’s no other system that can provide access to contact information with encryption built in for sharing private information that also operates as a single point of contact and which can be accessed by any device connected to the internet. So technically, yes, it is the de facto standard, but obviously it’s very early on in its life-cycle and still in early adopter phase, so we’ve yet to engage the mass market in discovering how simple it is to use and share.

Q: What are the latest figures about registrations and feature trends?
Khashayar Mahdavi We’ve passed a quarter of a million registrations which we’re very pleased about and registrations continue to rise. This is mainly through our existing relationships with ICANN registrars – those organizations that specialize in selling domain names – but new resellers, such as Blenz Coffee (with 55 outlets in Canada), PR Newswire (a global news distribution network) and other organizations which have never had an interest in selling domain names previously, are coming on board very soon with direct relationships and messages to a whole new community who can benefit from the service that a .tel domain provides, without them having the hang-ups of it being a domain name in the traditional sense.

Our feature developments are a matter of public record on our website, but we’ve recently added multi-lingual support to sub-folders, which effectively enable multi-lingual sub-domains, which is useful when supporting customers in multiple countries and communities. Additionally, we’re working on new applications for the Android to supplement our BlackBerry, iPhone and Windows Mobile applications, enabling more and more people to manage and lookup .tel domains on their handsets easily and at low cost. We’re always getting more suggestions and feedback from the .tel community and there will be a couple more features popping up soon.

Q: Can we expect an evolution of .tel domains into some kind of community comparable to Facebook or Twitter?
Khashayar Mahdavi Every .tel owner is automatically part of a community and, if they use the free TelFriends service, can begin to connect in more meaningful ways by sharing private contact information or links to content, pictures, music and so on, today. However, the intention is that the owner of a .tel domain has a unique place that they own, with which they can decide how they use it. A .tel domain is inherently about relationships and communication, and making that a smooth transaction; what it isn’t about is hosting rich content, games, music and other content directly – it is a single point of contact to help the .tel owner point to those places where they can if they so wish engage, so that friends can then participate on those platforms.

However, we will be building functionality into the .tel to enable status updates to be placed in a .tel perhaps being drawn directly from Twitter or Facebook or another service, which enable some kind of direct communication with others. A .tel isn’t meant to replace any communications channels however, but to be an open platform from which a .tel owner can publish different contact points as new solutions emerge.

Q: Why should companies use .tel domains for their web-strategy?
Khashayar Mahdavi There are at least two benefits that we would suggest will benefit a company, regardless of whether they have a website already or not. The first is that a .tel domain is accessible from any device connected to the internet, so it immediately provides a mobile-optimized presence without any hassle or additional cost. Looking at the growth in the mobile internet, this has to be a consideration for companies today, to be discoverable on mobile devices. The second is that a .tel domain is a strong tool in the search engine optimization arsenal, providing the ability to store inbound links and link relationships with the main website whilst not being disregarded as providing duplicate content by search engines. We are hearing of positive results even after a short time of .tel domains being live in Google, through the good use of .tel domains for links and keyword content. We believe that this in itself is justification for the cheapest $20 a company can spend on SEO! Of course there are more benefits, like the fact that VoIP phones such as Kiax, voipGATE and digitrad all can ‘dial’ a .tel domain directly, enabling people to brand their communications online also. Additionally, because the information is stored in the DNS, there are no websites to go down, so it’s a permanent point of contact in case of emergency.

Q: Which .tel domains can you recommend as case studies for companies?
Khashayar Mahdavi There are many examples of good .tel domains for individuals, small and large businesses and new emerging directory services companies on our site at http://telnic.org/community-weeklytel.html – but I would flag up a couple including Schuh.tel (the UK’s largest footwear retailer), Watershed.tel (a local cinema using real-time data about screenings to update people on mobile devices) and Representative.tel/ (an example of a directory, listing all of the House of Representatives, but which could equally be individuals in any large organisation). We’ve also had some great individual examples from DanMeyer.tel (An American Idol participant from the US) through to Canadian-based Realtor JohnMcKenzie.tel. In Germany, some good examples include BoschSecurity.tel through to Jochen-Schweizer.tel. But there are many other examples.

Thank you for the interview and your time, Mr. Mahdavi!

PS: Sure… The Strategy Web and Martin do have .tel domains – check them out: mm-g.tel and thestrategyweb.tel.

News Update – Best of the Day

The world of advertising is changing and becoming more engaging…

The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick.

Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. Adage shows the latest development from their Apps for Brand conference – Yahoo’s Adam Taggart talks about the new Subway and Toyota ads running in the company’s new Fantasy Football app for the iPhone.

Can you imagine you happen to stand in a closet and don’t know why? Canal+ created one of the funniest ads I have ever watched…

Monitoring Ergebnisse – Deutsche Marken auf Twitter

Die Monitoring-Ergebnisse waren teilweise überraschend, teilweise aus Sicht der Twittersphäre (oder sollte ich sagen eines Social Median?) aber auch einfach zu erwarten.

Das Social Media Breakfast präsentierte gestern die Ergebnisse eines Twitter-Monitorings von 133 Marken in 20 Kategorien. Der Gründer von e.life, Jairson Vitorino, hat mit seinen Monitoring-Technologien im August über 23.000 deutsche Tweets von fast 8.500 Unique Twitter Usern ‘verfolgt’, die sich mit deutschen Marken auf Twitter befassen.

Die Hauptaussage des Monitoring-Ergebnisses zeigt Raum für Potential und für einen Einstieg von Marken in Twitter: Die Top 20 Brands in der Studie erhalten nahezu 66% des Twitter-Buzzes.

Die Marken iPhone und Apple generieren zusammen mehr als 18% der Twitter Nennungen und liegen damit weit vor Technik-Marken wie SONY (4,6%) und Microsoft (3,8%). Keine große Verwunderung herrscht sicherlich bei der Erkenntnis, daß IT, Auto, Elektronik, Smartphones und Telekommunikation die führenden Kategorien in den Tweets der Deutschen sind. Eher erstaunlich ist, daß sich als Nachzügler stark werbende Kategorien wie Luxusmarken, Kreditkarten, Kosmetik und abgeschlagen die Marken der Autoreifen zeigen.

IKEA ist die einzige Fachhandelsmarke unter den 20 Top-Marken Nennungen, die zahlreiche Tweets erhält (nahezu 3,4%). Überlegt man sich, wieviel Radio- und TV-Spots die Möbel-Retailer Segmüller oder die XXL Lutz-Kette machen, so sieht man hier die Chancen für genannte (oder hier nicht-genannte) Marken diese ins ‘Twitter-Spiel’ einzubringen. Aber auch, daß sich hier unterschiedliche Zielgruppen auf unterschiedlichen Medien- und Zielgruppenebenen tummeln.

Bei der Nutzung von Hashtags (welche von mir selbst eher selten Verwendung finden), sind die Deutschen sehr zuverlässig – auf rund 6 Tweets kommt ein Hashtag. Das beliebteste Hashtag ist #fail. Hier frägt man sich natürlich, ob dies ein “Mentalitätsphänomen” speziell der deutschen Twittersphäre ist. Da jairson ankündigte, die gleichen Monitoring Auswertungen in Madrid und England durchzuführen, wird sich bald zeigen, ob dort die Twittersphäre auch gern in Wunden bohrt?

Als führenden Twitter-Städte sind -ebenfalls nicht verwunderlich-Berlin, Hamburg und München auszumachen.

Spot On!
Sicherlich interessant ist, daß die sogenannten “Top Influentials” nicht zwangsläufig über die Topmarken twittern. Hierbei stellen sich mir einige Fragen: Will man sich nicht zu Marken bekennen, um die altbewährte redaktionelle Integrität zu wahren? Steht da die Bloggerehre auf dem Spiel? Ist das iPhone das einzige Brand, welches die führende Twittersphäre bewegt? Oder ist der Top-Twitterati wirklich markenresistent?

Liebe deutsche Twitterati, Eure Kommentare könnten hier wahrlich helfen…

Sämtliche Ergebnisse der Monitoring Ergebnisse gibt es hier zum Download.

Übrigens: Wer sich tiefergehender über Twitter und Business Cases informieren will, der kann dies auf einem der drei Termine der Tweetakademie machen.

News Update – Best of the Day

Is the iPhone a killer for mobile advertising?
A study by Chitika says: Yes, it is as iPhone users click the fewest mobile ads.

Is the internet the future of radio? At least in the US it obviously is – according to a study by Knowledge Networks: 18% of the time US consumers use media—nearly 97 minutes a day—is spent listening to the radio.

Seen this BMW museum commercial in the cinemas yesterday, and I think this is funny, carrying the brands calim ‘fun’ to the consumer with THE minimalistic car of the century and creative from an emotional point of view.

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