The Internet of Things (IoT) has become on of the most discussed topics in the digital landscape these days. Based on sensors, mechanisms, processes, the cloud and big data sets, companies as well as people try try to rethink how we can better use the Internet for our homes, our cities and the daily business.
We have collected the three most impressive pieces of content that came up lately to give you an overview of the potential and the challenges involved when using IoT.
1. IoT and legislation
A recent post by Cyberlex is discussing in details the approach of the European Union with their „Alliance for Internet of Things Innovation“ (AIOTI) and Digital Agenda for Europe on IoT against the American Federal Trade Commission with their Staff Report on the Internet of Things in order to deriver some logic for a Canadian IoT approach.
While the European guideline makes clear that the future regulations will lie on security, privacy, consumer protection, functioning competition and choice. The American discusses the issues of privacy, security and is trying to give guidance whether legislation is required to regulate the Internet of Things.
2. IoT and Social Media
Over at WT Vox a post is discussing the opportunities and the challenges that the combination of the IoT with social media generates. Although we might be seeing the power of commerce data to understand the mindset of the next customer, there might be more business impact on the image, machine and health data for our future lives when it comes to the value of IoT. However, they make clear that the all deciding question on the future of IoT will be how everybody is handling their „digital persona“ over the next years and whether we open up or step back from giving out personal data to people and companies we have got no idea what, how and why they derive data via smart health, smart home technology or smart city.
Gartner sees a more and more connected world and predicts there will more than 6.4 billion connected devices by the end of 2016. Cisco goes even further and forecasts that by 2020 even 37 billion connected devices will be in the world. McKinsey even estimates that IoT is expected to have an economic impact of $3.9 trillion to $11.1 trillion per year by 2025 (representing up to 11% of the world’s economy).
3. IoT and Investments
The infographic that delivers data by Venture Scanner that we came across via the guys at Appcessories gives some good impression of how much investment goes into the IoT development and in which industry sector most most investments and innovations are produced.
In all of those posts it becomes clear that there is a demand for companies to enable and ensure processes that make people aware of how they use data and technology to understand the consumers development and movement. Furthermore, it is wanted to see a continuous progress in monitoring and improving peoples‘ privacy and security. And finally, the question is whether companies and regulation units need to give clearer guidance and legal advice on compliance and data collecting and processing laws in order not to loose the trust of customers and consumers.
Study: Largest global corporates get over 10 million mentions a month; Twitter rocks, YouTube grows massively
Companies in the Fortune Global 100 get a total of 10,400,132 online mentions in a month. Twitter is the catalyst for them as it generates the majority of these mentions. However, YouTube is the rising star this year. This is the main findings of the third annual Burson-Marsteller Global Social Media Check-Up, which also includes new data provided by Visible Technologies.
The study states that the majority of the big corporates (87%) are using at least one of the major social platforms. The main growth can be seen at YouTube with 79% of companies now using a branded YouTube channel (57% in 2011). The average performance figures showed more than two million views and 1,669 subscribers. The development is illustrating the importance of integrating original multimedia content that can be shared on the social networks.
Twitter is still the rock-star among the popular social networks in terms of corporate usage. 82% of Fortune Global 100 companies have at least one Twitter account with an average mention of 55,970 times on the 140 character platform. The importance of Twitter ca be seen in the fact that stakeholders are following global companies closely.
Compared to 2011, the average number of followers per corporate Twitter account almost tripled to 14,709 from 5,076. On Facebook, the average number of likes per company page has increased by 275% in two years to 152,646 likes this year.
„People want to interact and connect with these major companies, and these platforms are the bridge directly to the heart of these organizations. What’s even more impressive is how much companies are engaging back with followers. Seventy-nine percent of corporate accounts attempt to engage on Twitter with retweets and @-mentions, and 70 percent of corporate Facebook pages are responding to comments on their walls and timelines.“
Burson-Marsteller, Chief Global Digital Strategist, Dallas Lawrence
Some more findings of the study…
– Fortune Global 100 companies have an average of accounts of: 10.4 Facebook pages, 10.1 Twitter accounts, 8.1 YouTube channels, 2.6 Google Plus pages and 2.0 Pinterest accounts.
– 74% of companies have a Facebook page
– 93% of corporate Facebook get weekly updates
– 48% have joined Google Plus
– 25% are on Pinterest
And whatever else you might want to know about the Top Global 100 you can find here, or within their infographic….
In a recent research Barracuda Networks released some findings of their study „Facebook: Fake Profils vs. Real Users“ which analyzed a random sampling of 2,884 active Facebook accounts. The idea of the study was to identify key differences between average real user and fake accounts which are coming form attackers and spammers.
As of their popularity in terms of personal and business communication, Facebook is consistently fighting attackers on their network in order to save their real users from spam or even worse attacks. According to their own stats Facebook has less than 4% of content shared on their network marked as spam. By comparison we could use some stats from Symantec which found that 74% of spam comes from email – however this will be filtered before it comes to our inboxes. Nevertheless, Facebook is in a lawsuit with a marketing firm that they accused of „spreading spam through misleading and deceptive tactics“.
These are some interesting findings of the Barracuda Networks study.
Fake accounts have..
…more friends than real users – six times more!
…use more photo tagging – over 100 times more!
…claim to be bisexual – 10 times more than real users!
…claim to be female (97%!) – only 40% for real user!
„Likes, News Feeds and Apps have helped lead Facebook to its social network dominance and now attackers are harnessing those same features to efficiently scale their efforts. These fake profiles and apps give attackers a long-lived path to continuously present malicious links to innocent users.“ Dr. Paul Judge, chief research officer at Barracuda Networks
The study was done with Barracuda Profile Protector tool and illustrates how attacks and spam on Facebook are structured to undercuts real „friendships“ concept and trust of widely-used applications. So, marketers and private people should watch out and check before friending an account. No matter if you are more addicted to Facebook or Twitter than smoking and drinking…
For years now, the world has become a very high-tech place, and just like with everyone else, criminals are also becoming more astute and coming up with more technological ways to break the law. Ever since the Internet started seeing widespread use, Criminology and law enforcement officials have been playing catch-up to try and monitor all of the offenders that are currently on the web. Now, as social media has taken hold, it seems that officials now have a new tool in fighting crime.
Social media has allowed the world to become interconnected and interface with one another through the digital format of social media. More and more of our connections are going through online forums, but it’s also having the side-effect of keeping track of everything we say. Law enforcement agencies around the country are beginning to realize the power of social media for their own purposes.
Police blogging has become relatively popular lately, and it’s beginning to allow police stations across the country to keep up on the events of the day. Many people are already familiar with the police sergeant sitting at the registry desk, but now a station can keep track of Twitter feeds, blogs, and updates. It offers officials and the public a real-time way to see the crimes that are being committed in their area. These blogs are publishing crimes and arrests and keeping track of the real-world activity through online avenues. This is becoming a very useful tool to keep an open dialogue and exchange of information between citizens and police. Average citizens can also post on these blogs to let police know about what’s going on and it’s quicker than a phone call.
There have been sites where people could go online and see the latest wanted criminals, but now different law agencies are beginning to use Facebook, Twitter, and other social media platforms to update and keep people aware of local criminals that are at large in their area. The great thing about social media is that it’s instantaneous, and officers can keep the public aware of what’s going on up to the minute. This has been done through fan pages as well as local and district specific pages. Their usage has become more fine-tuned over time, and it’s increasing in regularity. It’s another example of how much social media is changing our everyday lives.
Many aren’t aware of the term, but social media stakeouts are becoming a popular tool to find criminals in every background. Some social media advocates argue that this has become a sort of invasion of privacy but police and law enforcement officials aren’t hacking into anything, they’re merely listening in. Whether you agree with it or not, it’s given police the ability to track important information and search real-time for offenders and key words and phrases that are of particular interest. This social media monitoring is a preemptive measure that’s getting a lot of attention. There exists the possibility that these social forums could be abused by officials but there’s no doubt that it has helped them to keep up with the times.
It’s not clear as to how much control different offices of enforcement really have over our personal and social media accounts. There’s been a lot of speculation over Facebook’s complicity in working with companies and governments and sharing personal information. Currently, it’s only through accusations. People are worried about “big-brother,” but it’s essential that we give our law enforcement officials the tools they need, within reason, to combat crime in an evolving society. Otherwise, we could run the risk of giving criminals a better ability to curtail the law and hurt others.
This post is a guest post from the Davenport Institute.
There are only three reasons left why we might have a small workplace or personal roll container in the future (although most UK workers seem to see no reason for having an office by 2021)…
1. Controling still store paperwork as lawyers and tax consultants recomment it (fear of data loss).
2. HR wants to take control of how much time you spend in the office (productivity check – employees check employees).
3. A boss that fears to loose control over your work productivity (better see than hope, hierarchy could change).
However, I have stated in many interviews lately why -except for the three reasons above- I love to work mobile, in hotel lobbies, lounge bars, at the airport or in restaurants as well as coffee shops. And I have not ever thought about my past and how co-workers might have a killing impact on my lifetime. Thanks for sharing the Tel Aviv University study insights, Wired!
OK, I have to admit, I have found bars that call themselves „News Bar“ and still don’t offer any WiFi connection for their guests – but hundreds of print magazines. It somehow fits my theme „Talking is Online, Silence is Print!“ but business is challenging if you want to work in your mobile office.
Nevertheless, smartphones, laptops, tablets and WiFi offer us a complete new workplace freedom and leverage mobile productivity. We use those devices to finish more and more work from whereever we are.
The wrong use of the mobile workplace is exaggered and extreme mobilie efficiency. Quite often I see people in cars, using the time when commuting to and from the office efficiently (and in a very dangerous way, see the „Don’t text and drive!“ Facebook page) checking emails during two red traffic-light periods.
I am happy that companies like Gist create infographics that put together data explaining the rise of the mobile workforce. It gives insights on device popularity and and the preference of where people love to work mobile.
Managers should start thinking about how they could make the mobile office a flexble solution for their employees, don’t you think?
jobs and social engagement…
A recent study by Virgin Business Media now shows some similar insights. It states that 58% of U.K. workers think offices of today will not exist in ten years’ time. The study was commissioned to celebrate the tenth anniversary of the British sitcom The Office (basis for the U.S. show).
The findings are based on a research that surveyed 1,000 U.K. workers that gave feedback on how their working lives have changed over the last ten years, and how they expect them to change over the next ten years. It has to be said that it was predominantly based on the impacts of technology…
Working remotely will be the new trend. Commuting and traditional offices will be out soon. At least that is what UK workers predict: 56% of respondents are not seeing themselves commuting in 2021 like they do today. An impressive 83% respond that technology enables them to become more productive in the last ten years. Productivity in the future means (62% say so) they would use just one device to handle both their personal and work life in ten years’ time.
The question will be if people will want to work from home, or prefer to continue commuting. Having someone to talk to, not being forgotten and having a need to show somebody that you are really „at work“ might be reasons against the future outlook with no traditional offices space.
In May a report from Regus and Unwired called VWork: Measuring the benefits of agility at work makes clear that only 12,3% of respondents want to work from home. It will be interesting to see whether companies offices will extinct, or if companies will give their employees money to find coworking space (like the car allowance concept), or if they host coworking space (in order to recruit new people…). The virtual office will be the future for many people. I just can see lawyers, controllers or HR people who might need their traditional offices. The rest will be able to work remotely… It is more flexible, more agile for marketing, sales and business development, and people are motivated to have more meetings.
Would you agree? Do you see this development as dangerous? What is your view on the extinction of office space?
Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher Locke and david Weinberger some weeks ago– was writing last week about the main drivers of the open marketplace transaction, conversation and relationship. „Marketing is now all gaga over “social media” as well, in part because many believe that Cluetrain was all about “social” markets“, he says, and I have to admit sometimes I do see it that way, too. Having agreed with him, I do have to add: Technology changes quickly but it is difficult to change a market situation – no matter if social or open. Why? In the first place, it is driven by human beings. And it takes them a long time to adapt new culture. Haven’t we seen this 10-15 years ago when all this internet hype started? In some way, we seem to be on this learning curve again. Don’t you agree?
There are many valuable Twitter tool lists. Vadim Lavrusik created one of the (in my eyes) best Twitter tools top 20 lists that will help you improve your Twitter experience.
Adbands has become a classic event in the last years. And the commercial which was produced for the event tells us why. No more to say…
Recent studies show that the young internet generations are concerned about their privacy and online safety. The Habbo study on Generation Z web users makes clear that schools and parents have the most influence in terms of educating young people about responsible and safe online behaviour. They learn about online safety at school (29%) or their family (20%) – friends only 10%.
The Gen Z feels that online safety would become increasingly important in the future (61%). They still fell fairly safe in most online environments (55%). Only 19% say they don’t feel safe in many digital areas.
Gen Y, the Millenials that put a lot of private details online, also pays more attention to their privacy than older generations. However, recent research by the Pew Internet Project states that most members of the American Gen Y were more likely to monitor privacy settings. They make identification more difficult as they often delete comments or remove their names from photos.
The Berkeley Center for Law and Technology found out that 88% of responding Gen Y-ers want a law that would require websites to delete captured information. And they go even further. In an ideal world, 62% of them wanted the right to know everything a website knows about them.
Seeing this development, it could be asked whether social networks and digital platforms should not be more careful in stepping into the social graphs of their users from a marketing and monetization perspective. When social media platforms can see via fan pages which brands I like and which not, it could potentially destroy the trust that social network users have in them.
So, the question is how to handle this sensitive topic? Any ideas?
In one of my meetings last weeks, a pr agency asked me how to connect the social web with virtual events. Jeremiah Owyang summarized it in his post, and saved some of my time.
Drinking and driving is a ‚No Go‘ – texting an driving as well? Nevertheless, a lot of people do it, says a study of FindLaw.com, , a legal information Web site. – Scray, right?
For football clubs it is difficult to combine the interest of men and women. This commercial from japan has done it perfectly…
Connecting the offline with the online world is one of today’s biggest challenges – not only for businesses but also for the individual. A recent study by Forrester reveals some insights in the increase and decrease on figures focusing the online behavior and internet usage of Americans in the last five years. Frank Reed gives a deeper analysis of the study and brings the message of the study to the point for marketers…
„As Internet users know more about what they want from their online experience it will be critical for marketers to be able to pinpoint those activities. There is less experimentation with broader activities. People know what they like to do online and they go to do that rather than poking around aimlessly.“ Frank Reed
And he sees the internet as the extension of offline world. This comes close to my view of my vision…
„Online is just a catalyst of the offline world.“ Martin Meyer-Gossner, The Strategy Web
Social media is nothing for lawyers and law firms? Who said that? Just found a very remarkable and long short-list of such companies, written by JD Scoop. If you need some ideas to promote your law business, this is the place to spend some time for „cost-free consulting“.
Adidas produced a wonderful funny commercial. You will be surprised when you see who „runs“ these shoes…