Candidate 2.0: Did you find a new job using social media?

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This week, there has been the Careerbuilder example on how using social media might effect your career in a negative way, and also on how to restore it. This post is meant to turn this topic into a positive point of view scenario.

Isn’t it a better idea to look for positive examples on how candidates 2.0 were successful finding a new job with their social media activities? And how they did it, or what they actually did?

We all love success stories, don’t we? That is the reason why this post was created…

So, if you were interested in online reputation this week…, you could come across another two interesting posts concerning how to influence your career with social media. Both were meant as a positive advice, although one had a negative connotation. One, on how to promote your personal brand via social media, and another one on 30 examples how Twitter can ruin your career.

Some examples of the second post definitely show a quite amateur behavior and these people probably got themselves into serious trouble. Still, the question remains if those people really need to be fired immediately, or just criticized, or are we not all becoming cooler with the future use of social media world in terms of career aspects… and don’t take every word with a pinch of salt.

Having written that, I am still waiting for the first relevant study on how many recruiters use social media as a pre-selection tool for potential candidates. We probably all agree that recruiters and hr managers use social media in an intense way, and increasingly for their research – but we do not know how or in which way.

A friend of mine, who is a recruiter for one of the big worldwide recruitment agencies told me that there was not one job applicant that has not been screened via social media tools or platforms in 2009. So, there is a need for people to know what is happening and a study could do people some good.

Today, I have even seen that we already have a Social Recruiting Summit. If this topic is evolving in the recruitment arena, then it definitely makes sense to ask some questions. So, coming back to my headline…

Who can say he/she has found a job using social media?

And to give this topic more relevance and transparency for the future, I would appreciate if you could take part in our following poll …

Candidate 2.0 – Online Reputation: In the eyes of recruiters and hr managers, will (micro-)blogging pay out when applying for a new job?

Spot On!
Now, one thing is for sure: If you are applying for a new job (or even evaluate doing it), there are definitely some reasons to choose your words wisely in communities, social networks or (micro-)blogs.
But isn’t this what we all knew before? Was this not written in our employment contracts? Don’t talk about internal stuff… Your voice becomes public in communities, once it goes live on the web – and the push factor in communities might be massive. Not only because people like to ‘tweet’ and ‘re-tweet’ things. This is not a Twitter phenomenon – status updates are also on Facebook, Friendfeed, XING, etc…

Online Reputation – Social Networking und Lebensläufe

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Soziale Netzwerke haben unser Leben, und damit unsere klassischen Lebensläufe (CVs), revolutioniert. Was irgendwo digital in einem Netzwerk über das Leben einer Person geschrieben steht, ergibt ein komplexes und detailliertes Karrierebild einer Person. Und dieses Social Networking Auftreten kann so dienlich sein für die weitere Karriere…

Ob das Profil nun auf Linked, XING, Facebook, Twitter oder sonstigen Social Networks ist, immer wieder gibt es Einzelheiten der Persönlichkeit hinsichtlich des Werdegangs wieder – von Erfahrung und Wissensstand über Interessen und Fähigkeiten. Im privaten Netzwerk -egal ob digital oder offline- sind diese Daten nicht neu.

In der Berufswelt entscheiden diese Fakten zunehmend über die Karriere jedes Einzelnen. Manchmal stellt man sich die Frage, welche Relevanz klassische Lebenslauf-Formate überhaupt noch bei der Jobvergabe von gehobenen Positionen haben, oder ob die Betrachtung der Bestandteile einer Digitalen DNA durch Personalverantwortliche oder Personalberater nicht bereits mehr ins Gewicht fällt.

Alle Social Networks wollen bei der Registrierung so viel wie möglich über die Persönlichkeit erfahren… was natürlich später ‘public’ wird, sobald das Profil freigeschaltet wird. Und ‘public’ heißt, es geht ins Netz, ins Web und ist damit weltweit einsehbar. Eine große Chance, aber auch ein mögliches Karriere-Risiko…

So empfiehlt sich, und das sollte im Interesse eines jeden Menschen mit Social Media Profilen sein, bei diesen Profilen ein gutes Bild abzugeben. Mein Credo als Empfehlung lautet kurzgefasst…

“Bleibe die digitale Persönlichkeit, die Du auch in der realen Welt repräsentierst. Erfolgreich wirst Du Social Networks nutzen, wenn Du Deine Individualität in der vernetzten Kommunikation informativ, authentisch und qualifiziert abbildest.”

Detailliert lässt sich dieses Credo mit folgenden drei Tips zur Darstellung der eigenen Biographie in Social Networks zusammenfassen.

Wirke informativ.
Speziell bei Suchmaschinen und Twitter liegt die Würze in der Kürze. Man muss nicht unbedingt die komplette angebotenen Länge des Profiles ausnutzen (in Suchmaschinen werden die Profile als Suchergebnisse meist nur kurz angerissen). Je länger das Text-Profil, umso treffender sollten die Worte gewählt werden. Basisdaten müssen aussagekräftig sein. Was müssen die Leute über meine Person in diesem speziellen Social Network unbedingt wissen? Dann folgen persönliche USPs, mit denen sie sich von der Masse differenzieren, Interesse kreieren oder Besonderheiten fokussieren.

Spreche authentisch.
Wer sich online verstellt, sich in den Vordergrund stellt oder sich exponiert durch besondere Qualifikationen, muss den Beweis erbringen können. Beim ersten Offline-Meeting wird man sonst schnell entlarvt werden. Persönliche Qualifikationen, die aufgemacht sind, müssen bewiesen und erworben werden im realen Leben. Wer den Nachweis nicht erbringen kann, sollte nach dem Motto leben: Reden ist Silber, Schweigen ist Gold. Bei privaten Fotos hingegen ist generell vorsicht bei der Veröffentlichung geboten. Man kann inzwischen auch nach persönlichen Fotos im Web suchen, von denen man gar nicht weiß, daß sie dort existieren. Sehr interessant vor allem, wenn diese nicht authentisch sind…

Vernetze strategisch.
Qualität der Kontakte in Business-Netzwerken geht vor Quantität – es geht nicht darum, mit ‘Hinz und Kunz’ vernetzt zu sein, sondern mit Vordenkern, Meinungsführern, Querdenkern, Mitdenkern und natürlich (verantwortlichen) Kollegen. Nicht jedes Social Network adressiert denselben Typus an Leuten. Dementsprechend sollten die biographischen Details und auch die Status-Updates nicht 1-zu-1 in allen Networks inhaltlich gleich erscheinen. Eine mögliche Business-Strategie für die biographische Darstellung im sozialen Business-Web könnte sein: XING für die deutsche berufliche Reputation, LinkedIn für die internationale professionelle Reputation und Facebook für Bekannte, Freunde oder wertvolle internationale Business-Socializing Kontakte. Kontakte in verschiedenen Netzwerken zu segmentieren, erleichtert die Pflege und Organisation der Kontakte ungemein und macht die Notwendigkeit der biographischen Detailangaben bedeutend spannender und aussagekräftiger.

Innerhalb der Netzwerke gilt grundsätzlich die Prämisse: Wer, welche Daten einsehen kann, wird unbedingt über die Einstellungen festgelegt.

Spot On!
Die digitale Biographie ist ihr persönliches Kapital, ihr einzigartiges individuelles Wertversprechen für die Offlinewelt. Und es wird täglich für ihre Karriere wichtiger. Behandeln Sie sie auch entsprechend, vor allem im Social Networks. Mittels sozialer Netzwerke kann die individuelle Anerkennung als Experten eines Themenbereichs (z.B. in Gruppen) steigen, die Glaubwürdigkeit und das Selbstbewußtsein gestärkt werden, und letztendlich die Karriere ‘katalysiert’ werden. Neue Dienste wie KnowEm können übrigens bei der Registrierung und Organisation und my ON-ID beim Monitoring von Online Reputation hilfreich sein.

Je höher man die Karriereleiter aufsteigen will, umso besser sollte man seine Profile pflegen. Niemand weiß, welche Kontakte unter den Hunderten, die man hat, sich mal als neuer Arbeitgeber zeigen könnte. Manche Details des digitalen Lebenslaufes kann man positiv beeinflussen, manche nur bedingt – teilweise mit externer Hilfe von Institutionen wie ReputationDefender – oder zukünftig vielleicht mal dem Personal Web Manager.

Was ist Euer Credo? Was findet Ihr essentiell für eine Social Network Biographie? Freue ich auf Eure Kommentare.

PS: Der Artikel ist aufgrund meiner Teilnahme an der Panel-Diskussion ‘Persönlichkeit im Netz – Identität und Reputation’ auf dem Medientreffpunkt in Leipzig entstanden.

News Update – Best of the Day

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Online Reputation is becoming more and more important for brands and for the individual – but how can you have an overview where you are registered and where you should be registered. Brian Solis explains a new tool for brand management and online reputation called knowem, and explains the special service it offers for brand managers. And we are all brand managers, aren’t we? And if it’s only about branding ourselves in persona…

Now, online reputation from an individuals point of view is going hand in hand with personal branding. Dan Schwabel, who has written the popular book on personal branding Me 2.0, was speaking about his special topic at the Social Media Breakfast in Puma City on Monday. Listen and learn from him…

Good commenting is not easy when there is the personal wish to establish a strong online reputation. Brett Borders has thought about it and comes up with some great advice for efficient tools and how to build an effective comment strategy.

Are social testimonials the future drivers for strong brands?

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When BBDO Consulting came up with their latest ‘brand parity study‘ in Germany*, we could all learn that brands are ‘exchangeable for the consumer’. Although companies spend a fortune in brand building which are meant to raise emotions for purchase decisions, the direct implicitness of a ‘brand buy’ looses more and more its value. Today, the customers brain seems to resist this powerful and expensive approach.

“Companies need to upload brands with motivation and find the right benefits for the consumer in customer communication”, says Björn Sander, Managing Partner, BBDO Consulting.

So, we might ask the question: Is advertising via emotions still the driver of the consumer buying decision in the world of the future brand building? Or will strong brands be ‘tackling’ the money via word-of-mouth in the future through ‘brand-vangelists’? Let’s call those people ‘social testimonials’ (or name it ‘social model’ or rockstars if you like)…

An example. Imagine you think about buying a new mobile phone. In the shop you get offered a Nokia and a Blackberry. We all know what these brands stand for: Nokia as one of the first-time mover in connecting people away from home, Blackberry one of the top mobile business enablers for managers. Through the years we all were educated via different communication strategies that these brands, while positioned in the same market segment, are meant to serve these different purposes and benefits. But the knowledge around brands and their impact on consumers seems to be built via the same learning concept:

“People buying from people because people are relying on word-of-mouth from people they trust.”

Now, in terms of buying decisions, word-of-mouth has become an enormous influence on brands with web 2.0 (i.e. through rating, review, crowd-sourcing, etc.). In our case, some fellow ‘social-testimonial’, a fellow worker, peer or friend, might argue correct saying: “Why should some construction worker need business features like email or sync functionality on a mobile?” The brand reward for his colleague’s need is deciding on the brand, not the emotion.

It is not that this person does not understand or rate the other product or it’s message. It is simply not paying the credit that his fellow, peer or friend needs. But the reward ‘Connecting people’ is exactly what this example of a construction worker wants – nothing more, nothing less. And this was the Nokia brand pitch on consumers right from the beginning of the brand building process: spreading word-of-mouth easy, fast and everywhere you are going. What a great reward, right?

Vision or Utopia: social testimonials enforcing future brands?
Let’s take this idea a bit further. In business everything turns around the reward concept: ‘What is the reward for selling something…?’ Now, as word-of-mouth is one of the biggest benefits of social influence today, why should not ‘everyday people’ (and not VIPs) get the option to be rewarded for becoming a social testimonial for a brand?

What if there was a kind of reward for using private social media tools (blogs, micro-blogging or even social networks profiles) as a personal tool to say and show online ‘Yes, these are my brands!’ Would this not change our behavior towards brands? Not in terms of writing (micro-)posts as people already do it. But in terms of ‘wearing and carrying around brands with your online presence, your online pictures, your personal digital dna, etc…

Generally speaking, if our ‘engagement’ in brands could be rewarded, a brand will have more visibility, our enthusiasm for that brands will increase and with it our word-of-mouth for the value of the brand and all it’s impact. Correct? Or is this against online reputation? Or are people not happy to being testimonials?

Spot On!
We all know that without any reward, there is limited commitment for brands. But what if we were showing our favorite brands open to everyone and avow ourselves to those we ‘adore’? Virtually speaking, companies could take us by the hand like advertising columns and reward us with a mechanism they see as appropriate? Are brand committed people not the best emotion drivers for their ‘followers’ (as the ‘Twitterati’ would say)? Would this not carry a brand’s word-of-mouth to a next all-time high? And in the end, would this not work in the favor of making brands more emotional and less exchangeable?

Open to discuss…

*BBDO Consulting has only a German version of the study.

Digital DNA – define your personal branding

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Human beings, in a biological sense, get their uniqueness defined by their dna. By chromosomes that show the personal uniqueness in tiny details. Now, what does a unique digital dna contain? It’s getting defined when endless pieces of web activity, of engagement, of usage, of content or other defining elements are being generated by a human being 2.0.


Using web 2.0 platforms we all get the urge to self-expression which results in defining our digital dna by adding personal details, details, details. People spend endless hours on browsing the web while creating and leveraging their digital personality. Just like global companies invest a fortune in brand building every year in the pursuit of sustaining their powerful brands. Some people know about the value and the risk of personal online branding, some don’t. Online branding, some call it online reputation, is influenced by loads of factors: publishing, commenting, sharing, micro-blogging, reviewing, networking, communitying or just engaging in your personal interests on relevant sites. All part of a process that define the personal digital dna.


Creating a digital dna blueprint is not easy. This is just a blueprint of the most influential technologies, platforms, communities and networks – probably one of the most powerful blueprints for a digital dna on todays web – in terms of audience reach, variety of interest and quality of network options. This picture of a digital dna is an idea on what are the most leveraging web chromosomes that define your unique personality. Imagine how influential your digital dna might be when elaborated precisely according to this blueprint.

What purpose do these web chromosomes serve? They enable, define, aggregate, control and brand your web ID. So, the personal digital dna is the system that creates a unique personal branding by using web standards, technologies, social networks, communities and special interest sites.

In our world of social media and social networking we are leaving more and more information on the web, pushing personal data through portals of companies, and creating individual profiles which are all investments in our personal brand building. All pieces of information that lead to a UNIQUE digital dna that in the future will be your online CV, your web ID and your unique selling point (USP) for your career.

Last week there was a post on the new German IBM Blog called ‘Your Digital Shadow’. An idea which actually was created by Stephen Ashley who writes on his blog…

“Digital Shadow” is, all the digital information generated about the average person on a daily basis – which now surpasses the amount of digital information individuals actually create themselves.

Now, digital shadow is a nice metaphor for the average internet user. The digital dna is the sun that creates this shadow. And we want to spot on the modern brand building individual. The career-orientated, ambitious and ‘web social’ ones who actively push their personality via the digital way …and maybe in some years these people have the ability to turn around company brands with their unique online brand – better than any magazine, newspaper or news site does today.

Personal branding in our modern web world becomes more, more and more important for our successful individuality for obvious reasons. The web globalizes as well as forces the ambitious human being 2.0 to build a strong, recognizable personal brand on the web. This personal brand can catalyze your career in a way no other offline possibility does (i.e. speaker opportunity, client meetings, fair visits, etc.). It does not replace those options, but it adds to the extent of a highly-rated online (and offline!) reputation, resulting in a strong personality ratio.

We should all be aware which platforms we use, which pay in and which don’t, and which are of lasting value for brand building. BRAND YOUr personal digital dna.

Spot On!
Pushing personal branding via this digital dna idea seems to me an intelligent option as it is resulting in a great audience reach you might never achieve in the offline world. Managers you might never become acquainted with might ‘stumble upon’ your digital dna. And you might find peers in mind and friends in visions. It can expand your personality globally, spread your thoughts and ideas faster and get more recognized in times where social bookmarking, micro-blogging and networking become the gatekeeper of your personality brand creation. Maybe you think this is quite philosophical, maybe visionary, maybe too abstract. Some see a world where online personalities create, control and change company brands – or become social vips for brands. Think about what you have done for yourself to create a strong branded digital dna around your personality. Is it a unique footprint on the web? Can you see your digital dna clearly in front of you on the screen? As you can see from the micro-buttons below on the blog, I am still working on it.

Looking forward to hear about your views on digital dna…

(Picture Source: National Human Genome Research Institute)

Was sind die Top ‘Social Brands’?

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Was waren die ‘socialen’ Brands 2008? Mit dieser Frage hat sich vitrue beschäftigt und die Methodik ihres Vorgehens sowie die Liste der ‘sozialen’ 100 Top Brands veröffentlicht.

In Sachen Branding ist die Vormachtstellung von Apple eindeutig und zeigt den Marke entspricht Obama Effekt. Mit insgesamt drei Nennungen unter den Top Ten (iphone, Apple & ipod) stellt Apple auch im Social Web unter Beweis, daß man von dieser Firma so einiges lernen kann. Auch The Walt Disney Company zeigt große Erfolge mit vier Nennungen unter den Top 100: Disney 4., ABC 21., Disneyland 46. und Walt Disney World 67.

Top Ten of The Vitrue 100
Top Social Brands of 2008

1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell

Spot On!
Die Studienergebnisse zeigen, wie wichtig das Zusammenspiel aus Kommunikation und Design für erfolgreiche Brands ist. Dennoch erscheint einem die Umfrage nach dem ‘Most Social Brand’ etwas ungenau. Geht es um die Online Reputation durch die begeisterten Brandfanatiker (Apple, iPhone, iPod), die sich gern über die von ihnen bevorzugten Produkte äußern? Dann stehen generell Branding-Massnahmen im Vordergrund der Umfrage und ihre dadurch ausgelöste Effizienz. Diese kann in Social Media ihren Benefit für das Brand generieren, ohne daß die Firma sich dort engagiert. Oder geht es eher um die Brands, die in Social Media ‘exorbitanten’ Einsatz bei der Kundenkommunikation über Social Media zeigen? Dann wären an dieser Stelle wohl Dell, Starbucks oder andere Firmen zu nennen. Die Frage ist nicht wirklich klar beantwortet…

PS: ESPN schafft es nicht in diese Liste trotz großer Reichweite bei starkem Brand. Im Social Web ist deren Einsatz nicht so groß. Eine Erklärung vielleicht für die zweite Antwortoption…

News Update – Best of the Day

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- Tolerieren Web TV User doppelt so viel Werbung? Ja, sagt ABC.com laut AdAge, die sich auf einem studienhaften Erkenntnisweg mit Nielsen Media Research befinden. Allerdings nur, wenn die Werbung nicht übersprungen werden kann…

“As a bonus, the networks disable the fast-forward button, so ads can’t be skipped, and since ad recall is higher, they’ve been able to charge higher cost-per-thousand rates than TV. But because there are many fewer ads, online revenue per viewer for the networks is still far below that on TV.”

Dennoch sind das positive Nachrichten für Fernsehmanager hinsichtlich Werbegeldern: Der interaktive Internetuser sticht den konventionelle Fernsehglotzer aus. Willkommen interaktive TV-Welt!

– Google ist aktiv, sogar sehr aktiv. Wie die Zukunft hinsichtlich neuer Produkte aussieht, beschreibt Marissa Mayer, Vice President of Search Product and User Experience, in diversen Interviews um die DLD 2009.

Einblicke zu Google Produkt Launches…

iGoogle will Chat integrieren und ‘sozialer’ werden…

– Twitter gibt es ab 12. Februar auch in Magazin-Format… natürlich online. the all tweet journal Die ‘Nullnummer’ brachte am 21. Januar die Geschichte mit dem Twitter-Foto des notgewasserten Flugzeugs auf dem Hudson River. Die reguläre Erstausgabe erscheint zum Edinburgh UK Twestival 2009

PS: Über was twittern wir 2011…? Check it out! und schau Dir Deine Online Reputation an, wenn Dein Leben zu Ende ist!

News Update – Best of the Day

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- Die Online Reputation ist inzwischen auch als Thema für Juristen populär. Das Yale Law Journal hat einen äußerst lesenwerten Beitrag herausgebracht mit dem Titel ‘Reputation as Property in Virtual Economies‘, welcher viele Bereiche der modernen Identitätswandlung behandelt. Im Grunde werden drei Online Identitäten besprochen: E-Commerce-basiert (z.B. amazon.com, etc.), Virtual World Economies (SecondLife and World of Warcraft) and Social Media. Zum letzteren Punkt bemerkt der Autor Joseph Blocher treffend…

“The importance of success in this reputational market can for some people be just as important as financial wealth—many people’s “lives virtually revolve around social-networking sites and blogs.” Indeed, by now it is old news that millions of people spend more time thinking about their Facebook profiles than their investment profiles. (…) The major task for future scholarship about reputational economies is to determine if these reputational norms are clear and enforceable, and whether and how they should be backed by formal rules.”

Passend zum Thema hat Martin Weigert das Thema Online Reputation und Schutz des persönlichen Image mit acht nützlichen Tipps zusammengefasst.

– Immer mehr Menschen haben immer mehr Social Media Profile. Einen Überblick über die Social Media Nutzung in verschiedenen Ländern hat jetzt Comscore World Metrix veröffentlicht (Grafik rechts). eMarketer liefert eine demografische Sicht der US User, basierend auf dem Pew Internet & American Life Project. Hier stellt sich mir nur eine Frage: 35% sind je männlich und weiblich, sprich der Rest ist …?

– Augmented Reallity at it’s finest… am Beispiel von iPhone und Travel Guide umgesetzt. Einfach ansehen und selbst weitere Ideen in den Kommentaren posten.

News Update – Best of the Day

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- Social Media Marketing steht hoch im Kurs und Informationen hierzu sind mehr als erwünscht von Interessenten und Unternehmen. Sind sie dann noch kostenlos, ist das umso besser in Zeiten der Geldknappheit. Stefan Petersen hat sich die Mühe gemacht und mal dazu recherchiert. Herausgekommen ist dabei eine Liste von 42 Gratis eBooks zum Thema Social Media Marketing.

– Obama hat übernommen und setzt auf transparente Kommunikation. Was aber ist geblieben von der Bush-Regierung? Eine transparenz-schaffende Karte der ‘weltlichen’ Errungenschaften aus den letzten acht Jahren, schön kommentiert von the Atlantic.

– Online Reputation gewinnt an Bedeutung – also sollten wir vorsichtig damit umgehen. Gute Präsentationen zum Thema Reputation Management finden sich hier für Privatpersonen und hier für Unternehmen. Plagiarismus ist für die Online Reputation nicht dienlich, sondern mehr eine negative Nebenerscheinung des ‘Personal- or Indiviual-Publishing’ Trends. Wie man dem entgegenwirken kann, hat vor einiger Zeit Ian Lurie beschrieben. Mit ‘Stop Plagiarism in 3 Easy steps’ lässt sich so mancher kopierende Schreiberling schnell entlarven.

Don’t ruin your online reputation…

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When the story came out we all knew that this is happening with and on rating and reviewing platforms, right? Companies hire and pay people to write something positive about their products. This was like a common unwritten law… But what happens if the truth comes out?

Let’s take the example of Belkin which was revealed by The Daily Background last week. The story on how a Belkin manager incentives people to write reviews on products sounds unbelievable, but less from the point of view of Belkin in my eyes.

It’s more the online reputation of the reviewers that I see as problematic and shows critical online behaviour. Furthermore, those who did not take money from Belkin will definitely not be happy – they stand in the line with ‘faked reviews’.

Now that the story is spread all over the world, everybody who is interested is checking the reviewers. These people have taken 65 US cents to type some phrases about a product that will not be changing their career.

Let us think what you can buy from 65 US cents? Chewing-gum? A lolly? A plastic pen? It’s not worth thinking about the value, isn’t it? You cannot get rich writing reviews, can you? But you can when you have a fine and proper online reputation on the web.

So, why do people rate products if they have no clue about the technology? If you read the reviews of the Belkin case, you know that this is the case… 65 cents for a black spot in your personal online reputation? Not worth it, right?

The most problematic point about this is if somebody really had to say something positive about the companies technology and the product but now is mentioned in the same breath with the people who faked a products image by getting paid for a review. Although they might stand out from the ‘cheating ones’ by choosing the right words, creating valuable content and being authentic in their point of view, it still can affect their online reputation. Not mentioning any kind of fairness topic…

And what if you do not know that this happened with a product review? If we do not have a personal web manager in place, we might never find out about it. Or do you know what you have written two years ago on some kind of shopping, e-commerce or social networking platform?

Spot On!
When we used to write letters to the editor, there was something to say in our eyes – it was our point of view. And it got forgotten after some days. The web does not forget. The web does create your personal DNA, your personal brand. The effort in the past was bigger: Typing, printing, stamping, walking to the post-office… Just because commenting, rating and creating content is easier today, we still should be thinking about what we are doing for our online reputation. So, you better don’t ruin it… or you can afford a personal web manager who is monitoring your personal DNA on the web.

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