Report: How Mobile Apps Monetize

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One of the questions, we often get is… What kind of apps make money? Now, an interesting recent report by Distimo and Chartboost based on data from 300,000 apps worldwide with 3.8 billion downloads per quarter sheds some light here. In the Apple App Store free mobile applications with in-app purchases (IAP) get most revenue. The report shows that in-app purchases from free apps went up from 46% to 79% in the United States in only two years (Jan. 2012 to Jan. 2014). The leading countries in this app revenue context are China and Japan with the biggest revenue share (94%) generated from freemium business models.

Distimo Free InApps 2014

Not surprisingly, Germany is one of those different markets again. Here, just 70% of Germany’s revenue was generated from free apps with IAP. The report makes clear that in Germany a bigger revenue share comes from paid business models. However, this is based on the evolution of efficiency enabling tools such as education or navigation which seem to be tools that the German population uses predominantly.

Distimo RevSharePerDownload 2014

The APAC region shows the highest average revenue per download (ARPD). The leader being Japan with an average per download revenue of $5.32. Japan gets followed by Australia $3.60 and South Korea $3.40 places two and three. Canada, Germany, United States and United Kingdom almost generate the same amount per download of around $2.30. China came in last with an ARPD of just $0.92.

Distimo ARPD 2014

Still, this does not mean that the profit is as high as it sounds. In order to figure the profit out, Distimo and Chartboost compared the revenue per download (ARPD) to cost per install (CPI) for the leading 250 apps in the games category in 4Q13. Here, the winners were Japan before Australia, South Korea, the United Kingdom, and the United States.

Distimo APPD 2014

The report shows that there is still money to be made. However, the cost per promotion in the App store or outside the app store should be calculated in. And then, the figures could look massively different…

BlogHer Study: Are woman the mobile ‚Generation Now’…?

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Millennials book their flights, hotels and probably would love to buy their drinks via their mobiles. They all get information in realtime. And the rest of the world? Do they also have acces to the world’s latest buzz, deals and chatter? One of the latest studies by the media network and publisher for women BlogHer states that our dependance on mobiles is massively increasing. Women manage and engage via our mobiles in all aspects of life – not important which generation it is. And if they don’t know, how can we know…?

They released some infographic that summarizes the results of their second annual consumer electronics study from December 2012. The stats are showing that we are all the mobile generation now. The study wanted to know when women of different ages usually buy electronic gadgets, what they love most about mobiles but also if fears accompany their mobile dependence.

BlogHer Study 2012 Mobile Gen

From these findings, they define three female mobile profiles…

The Recession Millennials (18-27 years old)
Unsurprisingly, Blogher describes Millennials as mobile natives. However, money stands in their way from diving into their early adopter reputation. Main fear? Their mobiles get stolen! Still, they are 31% more likely to „use a gadget until it doesn’t work anymore.“

The Gen X Early Adopters (28-45 years old)
The power-users and consumers are coming from the Gen X age. They love their mobiles for its capabilities to „do it all.“ Standing between life and career, 25% said mobiles make them being more likely to be too distracted to focus on their family.

The Boomer Bargain-Hunters (46-64 years old)

Boomers want gadgets, but not for every price. They love hunting for bargains – and can wait 12 months for technical gadgets. Mobiles are their heartbeat. Still, data privacy has become one of their concerns.

Our question would be if this is not very much stereotyped. Or do you agree with this picture of the typical woman at different ages?

Hörbuch oder Videotraining – Was bildet mehr?

08.03.2012 von  
Kategorie Daily Top 3

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Es ist ein wenig, wie eine Entscheidung zwischen Podcast- und Youtube-Training für Manager. Wo ist wohl die Zukunft der Management-Fortbildung? Selbst so mancher Professor sucht offensichtlich noch einen Weg, das ideale Managementtarining für Führungskräfte anzubieten. Oder nutzt Prof. Seiwert einfach nur die Chance, die sich bietet? Ich weiß es nicht…

Als ich vor drei Jahren die Bärenstrategie von Prof. Lothar Seiwert gelobt habe, so tat ich dies auf der Basis eines Hörbuches. Inzwischen bietet die Pink University eine neue, einfache Art der Weiterbildung an: mit Kurzvideos ausgesuchter Top-Dozenten… im klassischen Frontaltraining, nicht interaktiv via Skype & Co..

Und auch hier stellt Prof. Seiwert seine Expertise in einem -in diesem Falle sogar kostenfreien- Video mit einem ähnlichen inhaltlichen Thema dar. Persönlich hat mir das Hörbuch selber besser gefallen, aber auch weil Fabeln halt nunmal nicht pink sind und sich beim Hörbuch viel in der Fantasie des Hörers abspielt und mehr zum Sinnieren anregt. Pink ist zudem nicht meine Farbe. Die Art und Layout der von dem Unternehmen selbst produzierten Videos ist Geschmackssache.

Aber seht selbst…

Normalerweise müssen die fachlichen und beruflichen Videos für einen kleinen Betrag einmalig gekauft werden, um dann unbegrenzt, online zur Verfügung. Das Ganze ist on-demand, also grundsätzlich ganz im Trend der Zeit.

Die Leser von TheStrategyWeb einfach auch mal die Gelegenheit, sich selbst von der Qualität der Pink University zu überzeugen. Einen Gutschein von 5€ erhaltet ihr, wenn ihr den Code 13Bfa verwendet. Viel Spaß!

PS: Und teilt bitte eure Meinung hier mit…, denn auch mich interessiert, ob das ein Konzept der Zukunft zur Weiterbildung ist. Danke!

Blog Marketing Dies ist ein durch hallimash vermittelter, honorierter Eintrag