If you want to get an overview on Social Selling tools, you need to follow the industry very closely as this market has become quite dynamic. Furthermore, the value of each tool (CRM suites, monitoring solutions or engagement technologies) or platform (Twitter, LinkedIn, etc.) may vary. The question for many marketers is which tool does really give some value add to the business. Most marketers often tell us that they need some kind of an overview on which social selling tool they should use.
Now, the guys at Sales For Life have come up with some interesting approach that showcases all tools for the various sales stages: prospecting, qualifying, researching, nurturing, presenting, closing, and retention. Just click here to get to their interactive infographic.
For those of you who do not understand the value of Social Selling, we advice on some infographic based on a study by PeopleLinx. It shows the best platforms to use and states that 76% of sales reps consider LinkedIn as the most valuable social media network strongly before Twitter, Facebook or Google+.
What we also can see is from our projects is that not many companies offer an appropriate support and training on social selling. 11% of respondents stated their employers offer training on social selling. However, the benefits are striking. When reps get training on social selling, the adoption climbs from 28% to 74%.
Now, if that is not the right argument to start social selling today?!
Not many companies are leveraging the power of social selling so far. Just recently have the guys at PeopleLinx released some findings on how companies and brands are using social media for their sales efforts. And it becomes clear that they still have a long way to go to incorporate social media into their sales process.
The main findings of the study among 277 B2B sales and account management professionals in U.S. B2B companies (500+ employees) show mainly three things…
1. Salespeople & social selling. Nearly three out of four marketers (73%) state that at least one social network is valuable for their sales efforts. LinkedIn (76%) is seen as the most valuable of the „big four“ social networks, followed by Facebook (44%), Google+ and Twitter (16%).
2. Salespeople & sales process. Social media is not part of the sales process. Just 31% of respondents include social in their process as just one out of four is clear about how to use social in the sales process.
3. Salespeople & Social media sales training. Only 11% of sales reps answered that their company offers training on social selling. Surprising as the adoption rate accelerates from 28% to 74% when training gets offered and executed.
Salespeople who want to be relevant to their customers in the future will need to adopt to social media and use it for their sales efforts if they want to stay on top of the curve. The team at Sales For Life now came up with some nice infographic which also makes clear why companies should better jump on the social selling train. Any questions?