Kommentare zu: The Evolution of the Engagement Economy http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy tools • tactics • trends Tue, 16 Mar 2010 02:30:04 +0100 hourly 1 Von: Eyeblaster Creative Zone – Blog » Blog Archive » Engagement Creatives Reloading the Future? http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2609 Eyeblaster Creative Zone – Blog » Blog Archive » Engagement Creatives Reloading the Future? Mon, 22 Feb 2010 06:24:04 +0000 http://www.thestrategyweb.com/?p=8161#comment-2609 [...] effective online ads to promote company promotions. And ideally these banners should find the engagement economy and generate leads for the businesses. In today’s social web world, display advertising should [...] [...] effective online ads to promote company promotions. And ideally these banners should find the engagement economy and generate leads for the businesses. In today’s social web world, display advertising should [...]

]]> Von: Expertenmeinung: Martin Meyer-Gossner über den Social Media Einsatz in Unternehmen | myON-ID Blog http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2559 Expertenmeinung: Martin Meyer-Gossner über den Social Media Einsatz in Unternehmen | myON-ID Blog Mon, 08 Feb 2010 08:56:03 +0000 http://www.thestrategyweb.com/?p=8161#comment-2559 [...] Zulieferer, Entscheider, Konsumenten oder Multiplikatoren? Grundsätzlich ist in Zeiten der Engagement Economy ein klares Umdenken gefordert, was einige Unternehmen auch bereitwillig annehmen. Dem Kunden zu [...] [...] Zulieferer, Entscheider, Konsumenten oder Multiplikatoren? Grundsätzlich ist in Zeiten der Engagement Economy ein klares Umdenken gefordert, was einige Unternehmen auch bereitwillig annehmen. Dem Kunden zu [...]

]]> Von: Studie: Marketingprofis stehen auf Social Media http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2518 Studie: Marketingprofis stehen auf Social Media Thu, 21 Jan 2010 17:11:50 +0000 http://www.thestrategyweb.com/?p=8161#comment-2518 [...] Media Marketing schieben werden. Ein Anzeichen dafür, daß die Awareness für die Engagement Economy in den Unternehmen Einzu erhält und man offensichtlich die Bekenenntnis-Bereitschaft der in [...] [...] Media Marketing schieben werden. Ein Anzeichen dafür, daß die Awareness für die Engagement Economy in den Unternehmen Einzu erhält und man offensichtlich die Bekenenntnis-Bereitschaft der in [...]

]]> Von: 2010: Online ROI – a challenge for companies http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2474 2010: Online ROI – a challenge for companies Wed, 13 Jan 2010 00:24:45 +0000 http://www.thestrategyweb.com/?p=8161#comment-2474 [...] to provide the relativity of the word in question and to make clear the relevance of the word, but for the [...] [...] to provide the relativity of the word in question and to make clear the relevance of the word, but for the [...]

]]> Von: Paid Advertising 2010: What changes for marketers? http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2457 Paid Advertising 2010: What changes for marketers? Sun, 10 Jan 2010 23:15:42 +0000 http://www.thestrategyweb.com/?p=8161#comment-2457 [...] term “engagement” was discussed intensely by Jason Falls, Tim Schigel and me in the last weeks. But don’t we not all know that generating engagement is nothing new in the [...] [...] term “engagement” was discussed intensely by Jason Falls, Tim Schigel and me in the last weeks. But don’t we not all know that generating engagement is nothing new in the [...]

]]> Von: Webstrategie 2010 – Gedanken zum Jahreswechsel http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2415 Webstrategie 2010 – Gedanken zum Jahreswechsel Mon, 21 Dec 2009 00:49:10 +0000 http://www.thestrategyweb.com/?p=8161#comment-2415 [...] Social Web weichen dürften. Wo man früher den Click und dem Visit die Hoheit gönnte, rückt auf einmal die soziale Koversion in den Vordergrund, die soziale Aktivität der Kunde.... Und die kann sich in Gesprächen, Ratings, Reviews oder Kommentaren zeigen. Metriken werden [...] [...] Social Web weichen dürften. Wo man früher den Click und dem Visit die Hoheit gönnte, rückt auf einmal die soziale Koversion in den Vordergrund, die soziale Aktivität der Kunde…. Und die kann sich in Gesprächen, Ratings, Reviews oder Kommentaren zeigen. Metriken werden [...]

]]> Von: 2010: Online ROI – eine Herausforderung für Unternehmen http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2350 2010: Online ROI – eine Herausforderung für Unternehmen Thu, 10 Dec 2009 14:40:39 +0000 http://www.thestrategyweb.com/?p=8161#comment-2350 [...] bezeichnet, um die Relativität des Wortes in Frage zu stellen und dennoch die Relevanz des Wortes für die Zukunft klar zu [...] [...] bezeichnet, um die Relativität des Wortes in Frage zu stellen und dennoch die Relevanz des Wortes für die Zukunft klar zu [...]

]]> Von: News Update – Best of the Day http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2320 News Update – Best of the Day Tue, 01 Dec 2009 09:53:33 +0000 http://www.thestrategyweb.com/?p=8161#comment-2320 [...] lately was the Autodesk (a CAD software company) example which Kipp Bodnar nicely explains. The engagement economy finds Autodesk in the social world in all relevant access points for ther company: blog, forum, [...] [...] lately was the Autodesk (a CAD software company) example which Kipp Bodnar nicely explains. The engagement economy finds Autodesk in the social world in all relevant access points for ther company: blog, forum, [...]

]]> Von: Martin Meyer-Gossner http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2300 Martin Meyer-Gossner Wed, 25 Nov 2009 15:18:14 +0000 http://www.thestrategyweb.com/?p=8161#comment-2300 Simon, sure. Agree. This is a post I am thinking about: How far is engagement going form a social networking group perspective? Probably the 80/20 rule applies here: 20% of fans make 80% of the engagement buzz of the group. Good content and good offers is necessary to convert quicker and easier in places where people have committed themselves to brands. The question is: Where is the place on the web where people feel more comfortable in the future - a company website or fan/group pages... Simon, sure. Agree. This is a post I am thinking about: How far is engagement going form a social networking group perspective? Probably the 80/20 rule applies here: 20% of fans make 80% of the engagement buzz of the group. Good content and good offers is necessary to convert quicker and easier in places where people have committed themselves to brands. The question is: Where is the place on the web where people feel more comfortable in the future – a company website or fan/group pages…

]]> Von: Simon http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2299 Simon Wed, 25 Nov 2009 15:00:01 +0000 http://www.thestrategyweb.com/?p=8161#comment-2299 Interesting article. I think there is a potential risk of over-estimating the amount of engagement time you get from "fans". Personally, I'm a "fan" of a number of brands, but they don't particularly get any "engagement time" from me. Neither do I visit the fan page because "my friends are there" nor because "I get the warm feeling of friendship" (lol). You make some good points, but doesn't it all boil down to "good content" and "good offers" ? Good content, with appropriate marketing will get people to come to your site and a good offer, to the right people will get them to part with their cash. Interesting article.

I think there is a potential risk of over-estimating the amount of engagement time you get from “fans”.

Personally, I’m a “fan” of a number of brands, but they don’t particularly get any “engagement time” from me. Neither do I visit the fan page because “my friends are there” nor because “I get the warm feeling of friendship” (lol).

You make some good points, but doesn’t it all boil down to “good content” and “good offers” ? Good content, with appropriate marketing will get people to come to your site and a good offer, to the right people will get them to part with their cash.

]]> Von: uberVU - social comments http://www.thestrategyweb.com/the-evolution-of-the-engagement-economy#comment-2298 uberVU - social comments Wed, 25 Nov 2009 10:32:28 +0000 http://www.thestrategyweb.com/?p=8161#comment-2298 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by robotmitchum: The Evolution of the Engagement Economy: Talking about new trends on the social web, marketers always love the point of http://url4.eu/pB8P... Social comments and analytics for this post…

This post was mentioned on Twitter by robotmitchum: The Evolution of the Engagement Economy: Talking about new trends on the social web, marketers always love the point of http://url4.eu/pB8P...

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