The idea of the non-privacy generation

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The talk around Google Street View seems to be never ending by the elder generations. Parents get upset that Big Brother visions have become reality, grand parents see geo-data services as a threat well known from the times when war was a child of their past. When people think about the potential of the latest social web technology opportunities they fear that foreigners or even neighbour’s interest might make those spy out their privacy. 

Not so the younger generation it seems. It handles data exchange cooler, or more naive? Privacy data protection worries the younger generation less. Although they won’t leave or share their passwords online which a survey showed this year. Do they really understand that Google Street View is just taking photos of a street that is not interactive, or cannot be zoomed in like the Google Maps version?  

Young people love to log in on Facebook Places. By updating their status they make available the place they have stayed to all of their friends. They do social badging on mayorships via Foursquare. Or they use location-based marketing bargains offrered through services like Groupon. Privacy topics are not interesting to them – although there are reasons for cyber-bulling threats out there.

On a flight last week I had a very interesting discussion with some teacher from a university. The woman I was talking provided the following thesis… 

„There is a new generation on the rise. This young generation can be called the non-privacy generation. It does is not afraid of having somebody chasing them in the virtual or offline world. Or obeying them whereever they go. Or finding out secrets about their privacy. They just enjoy the opportunities that the social web has to offer. Networking and exchanging data. Sharing ratings and reviews on purchases or events. Exploring the future…“

Well, obviously there is some value and a lot of truth in this statement. In our conversation we came across other platforms. She asked why nobody has ever talked about Bing Maps. A platform that takes advantage of pictures by Blom. A company you have probably not even heard of yet, right? They offer pictures of a cross-view of buildings, making backside views of gardens available to everyone. Connected with phone book data, it becomes a great privacy data source – not only for marketers.

The non-privacy generation even uses platforms like Openstreetmap, and thus competes with the Google Street View model. They take pictures with their GPS-enabled iPhones or smartphones and share them on the platform.  Other platforms could be mentioned like Gigapan, a panorama photography – patchwork of tiny pictures put together giving most exact insights in areas. Or even Apple mobiles could be mentioned that in a 12-hour-period tell the head-quarter the position of Wifi hot spots and mobile masts. And Vodafone above all shares their users‘ activity data with TOMTOM to improve traffic forecasts as they say.

Is the non-privacy generation not aware of what they are doing to their future? Are we heading away from an age of Big Brother visions? Of old-fashioned fears where people have been chased by the „unknown but realistic“ bad, or anything similar to it?

Looking forward what you think about this view on the non-privacy generation…

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4 Kommentare zu "The idea of the non-privacy generation"

  1. The idea of the non-privacy generation | Unblocked News am 22.09.2010 10:20 

    […] the original post here: The idea of the non-privacy generation even-neighbour, foreigners-or-even, generation-it-seems, interest-might, latest, people-think, […]

  2. Florian Haarhaus am 22.09.2010 20:19 

    This is an inter-generational discussion that continues to fascinate me. My dad, a baby-boomer, sends his emails through an ecnryption program that he claims even the CIA can´t crack. Is this this something unique to the post war German generation traumatised by totalitarianism or something more global?

  3. Tweets that mention The idea of the non-privacy generation -- Topsy.com am 24.09.2010 02:53 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, Michael Praetorius, Felix, Kai Fischer, Christian Herold and others. Christian Herold said: RT @thestrategyweb: The idea of the non-privacy generation… http://bit.ly/9CogN9 […]

  4. Martin Meyer-Gossner am 28.09.2010 12:26 

    Assuming this is a quite strong issue in Germany as of the named reasons. Nevertheless, there are also other elder people I got to know in the UK and US where you could see the same phenomenon. interested what experiences other people have made here…

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