The new ROI – If I only had time…

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Sometimes I am asking myself where the social web world, tries to take us… Companies want to have us as personal social advocates, want us to spread and share their latest marketing message, or that we engage in their digital embassy. They create offline virtual and online fitting rooms (here and here) to take our time for brand passion and fashion sharing. Time is becoming the main ROI figure of the future, the gold companies try to get from their customers in the future.

Have we ever talked to companies in the past? Have you started communication with them without any purchase intent or customer service issue? in the last ten years before we started getting engaged in the social web maniac, I have not… The social web, clever smartphone capabilities and new search technology make us doing these things. In the past, I was playing football and golf, going out in bars, meeting friends, seeing TV shows and reading books and magazines. And I still love doing this… though I am always chasing time to accommodate a number the things I like doing.

My magazine rack is full of issues from Business Punk, GQ, Brand Eins, company brochures and other fashion materials. Yes, I stll see much value in print reading. On my bedside table, nearly 8 books to review try to fight for the pool position (and I just found another one I would like to read). And in my car, I have found the latest program for LeWeb10 where I will be going and know how much material to review, read and learn about I will find in these two days.

I read my list of RSS-feeds, check my Facebook updates or try to follow the main news and social influencers on twitter. I try to share as much information as possible on Delicious. I do networking on LinkedIn or on XING. Many companies and brands call me their fan on Facebook. And yes, there are some more social topics I try to get engaged in. And in the centre of this social activity stands this blog…

Have I mentioned that I am living a traditional father’s life. I do have a job to do (with quite some traveling) plus look after my family, my lovely boys and my wife. They want to talk to me, have their „airtime“. They like to get some decent minutes of awareness on the playground of life. I remember when my father was at home and we had time to talk to him. And then, he had forgotten everything we said after some minutes. I see some danger to fall into his patterns of family communication as well…

Life is becoming more and more challenging these days with the evolution of the social web, social media and all formats of social networking next to our common daily habits. Although I am trying to live the 36-hours day with respect to trying what is possible as a human being. One sentence jumps to my mind and keeps repeating itself every hours I am awake…

If I only had time… If I only had time. If I only… If…

No, the social web has not yet conquered the last corner of my sleeping soul although there are companies that already envision the extreme world of social media in the future. Still, there is evidence how less efficiency could create a better work-life-balance. At some stage, in order to remain successful business people we probably need a personal web manager in the future. This person could become the master of the new ROI calclation in employment output.

If anyone feels like me, share your view and let’s discuss. Tell us how you manage your business time today…

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6 Kommentare zu "The new ROI – If I only had time…"

  1. Tweets that mention The new ROI – If I only had time… -- am 17.11.2010 08:07 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, Michael Praetorius, Michael Manger, Ingrid Pallhuber, André Hellemeier and others. André Hellemeier said: RT @thestrategyweb: The new ROI – If I only had time… […]

  2. Florian Haarhaus am 19.11.2010 13:34 

    Interesting thought and there are a number of similar questions being asked by other industry commentators (

    I think the fact that we have a foot in each „generational camp“ does not help matters. i.e. we still maintain our networks the old fashioned ways (like our parents) but are also building a digital network like the generation below us. I get the sense that with that younger generation the two are much more integrated and there is less „duplication“ as their networks have naturally integtated social media from the beginning.

  3. Martin Meyer-Gossner am 22.11.2010 09:07 

    THX for sharing your thoughts Florian. The link is actually telling the same story, you are right. I think, the problem is a matter of how best find an alignment of the old and new world.

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