http://www.thestrategyweb.com/the-social-globe-social-networks-become-paid-content Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 http://www.thestrategyweb.com/the-social-globe-social-networks-become-paid-content#comment-1758 Report says, social networks not used for purchase decisions Fri, 05 Jun 2009 10:29:49 +0000 http://www.thestrategyweb.com/?p=1546#comment-1758 [...] pay for access or accept ads, right from the registration process (or group together like the Social Globe). This might be a way to stop the ‘cost free web’ [...] [...] pay for access or accept ads, right from the registration process (or group together like the Social Globe). This might be a way to stop the ‘cost free web’ [...]

]]> http://www.thestrategyweb.com/the-social-globe-social-networks-become-paid-content#comment-1571 News Update - Best of the Day Mon, 30 Mar 2009 09:54:00 +0000 http://www.thestrategyweb.com/?p=1546#comment-1571 [...] on the internet which is a great wake-up call for the web world - and again reminds me of the Social Globe. Ultimately, though, every business needs revenues—and advertising, it transpires, is not going [...] [...] on the internet which is a great wake-up call for the web world – and again reminds me of the Social Globe. Ultimately, though, every business needs revenues—and advertising, it transpires, is not going [...]

]]> http://www.thestrategyweb.com/the-social-globe-social-networks-become-paid-content#comment-231 Sven Sun, 11 Jan 2009 11:37:25 +0000 http://www.thestrategyweb.com/?p=1546#comment-231 Xing was lucky, as a first time mover xing extended it´s lead fast. the most useres are to lazy to cancel their premium accounts, also they don´t see other options to keep their business contacts. also the killer app "who was on my profile" serve peoples vanity and couriosity - in b2b where everyone needs to network for business and jobs - xing found a good way to get subsciption money. Facebook is also in a market leading position - but the most subscription models dont´t work, because the ist so fast innovation on the market, that a market leader easily falls behind because of new competition. If Xing will not extend capability and performance, the model will fall behind, because another innovator will provide a free and more valuable service. And this happens always. So I think there must be a way to make money with advertizing, especially when I see that in facebook every target group is available - the high potentials and everyone between 14-65. Xing was lucky, as a first time mover xing extended it´s lead fast. the most useres are to lazy to cancel their premium accounts, also they don´t see other options to keep their business contacts. also the killer app “who was on my profile” serve peoples vanity and couriosity – in b2b where everyone needs to network for business and jobs – xing found a good way to get subsciption money. Facebook is also in a market leading position – but the most subscription models dont´t work, because the ist so fast innovation on the market, that a market leader easily falls behind because of new competition. If Xing will not extend capability and performance, the model will fall behind, because another innovator will provide a free and more valuable service. And this happens always. So I think there must be a way to make money with advertizing, especially when I see that in facebook every target group is available – the high potentials and everyone between 14-65.

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