The social web and the digital change

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Gerd Altmann/ /

Watching the latest trends in the Social Web, I dedicate this post to your thoughts…!

This weekend, I just want to get you thinking about the future of the Social Web by focussing on three studies. All studies have an impact on our digital lives from a personal and our business professional point of view: They illustrate how the social web is changing the world we are living and working in…

So, here we go…

1. Digital Profit. The latest study by Regus asking 17,000 managers and business owners across 80 countries makes clear that companies can win new business with Social Media. Main aims are to gain new customers and keep the ones companies have. „Social networking has fully evolved from a nice-to-have to a necessity as the majority of businesses in the U.S. (69%), and internationally (74%) agree that social media activity is playing a bigger role in their marketing strategy,“ claims the study. The finding sounds as if marketing objectives and personal reputation uplift are still the main driver why people use the Social Web.
Right or wrong?

2. Digital Visibility. A recent survey from ROI Research, sponsored by Performics of 2,997 active social networkers states that 59% of respondents said it is important to have a LinkedIn account, more than any other social network. „We may not necessarily be in a double-dip recession but, individuals have embraced social networking as a means to actively manage their personal visibility in the global economy.“ said Daina Middleton, CEO of Performics. The finding, apart from sounding very general, seem to state that Twitter and Facebook are about to miss the boat with respect to their importance for professional career visibility.
Right or wrong?

3. Digital Divide. The University of California, Berkeley, suggests in a study that the Social Web is increasingly not the people’s Web. “The working class is underrepresented on the Internet. (…) Without their voices, their issues are ignored,” summarizes Jen Schradie, a doctoral candidate in sociology and author of the study at Berkeley. The finding sounds like a bigger digital divide is about to arise from the Social Web as the input on social media just reflects perspectives of college-educated and Web 2.0-savvy users.
Right or wrong?

Are we still in the „conversation mode“ which was mean to be the imperative of the social web? Three study findings and three simple questions. It would be interesting to get your views on them. Looking forward to your feedback.

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