The Strategy Web – going mobile on an iphone app

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The mobile iphone app trend can be heard all over the bloggosphere. We all know the future is mobile and people want to read their preferred social medians on the go. And some web-experts have launched their own iPhone app lately. The Strategy Web (download in iTunes) went mobile with the start of this year 2010 as well…

Two of my favorite web-experts Jeremiah Owyang and Seth Goddin started their iPhone app more or less at the same time. And they all can be read every day, for free. You just have to download it on your iPhone!

Jeremiah and I have chosen the nice developer guys from MotherApp to get our personal version of a real iphone app. It took the guys just one short week to get the app live on iTunes. And this is not only a mobile version of our blog without heavy graphic load in the back-end. This is a true iPhone app with native Apple interface which includes the integration of all the main relevant social media platforms of my social web strategy (except from Facebook): Blog, Twitter and YouTube.

TSW iPhone App As

Above: screenshot of the app start page and latest blog update

TSW iPhone App Bs

Above: screenshot of a post page, YouTube channel, and the Twitter timeline.

MotherApp offers an interesting way to get your brand and content mobile. Even if there is no internet connection the content can be read as it is downloaded. Good work!

Two further iPhone apps I woul dlike to recommend. Take a look at Guy Kawasaki and Brian Solis (he even has integrated location-based features).

This is still an early stages version. Two negative things that will hopefully improve in the future: Brands need a developer to create the iPhone app and only my comments can be seen – not really social web world, I know. But hey, who is perfect…?!

Let me know what you think. Looking forward to your feedback.

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3 Kommentare zu "The Strategy Web – going mobile on an iphone app"

  1. News Update – Best of the Day am 26.01.2010 11:55 

    [...] web-experts start to set up their mobile app. But how can you successfully market a mobile app. AppsFire.com [...]

  2. 5 strategische Ansätze, warum Marken eine mobile App benötigen am 12.04.2010 08:24 

    [...] Von The Strategy Web hat mir die Mannschaft von Motherapp eine Android Version und eine iPhone Version erstellt. THX, guys – you are doing a great job! Diese Icons verlinken auf Bookmark [...]

  3. 5 strategic reasons why brands need a mobile app am 12.04.2010 16:39 

    [...] has mobile apps which were nicely produiced by Motherapp – one for Android and one for the iPhone. THX, guys – you are doing a great job! Diese Icons verlinken auf Bookmark Dienste bei denen [...]

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