Things that connect us – Facebook started first ad campaign

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If you think that Facebook is all about sharing, then you might reconsider this in your marketing plans. Below you can find Facebook’s first advertising campaign with the title „The Things That Connect Us“.

The campaign will be rolled out in over 13 countries around the world. Why Facebook starts going the commercial route? Well, maybe Facebook has got to after their stock market experience. Or maybe they are simply celebrating the 1 billion users by looking back at the physical things that connect us. And with the simple message that Facebook is now enabling the same.

The 90 second production seems to me more like a „branding supporter“ than a typical advertising campaign. It is telling us how we are utilising chairs, doorbells, bridges, airplanes to showcase the things that connect people around the world.

Interested to see your views on the video and what you think about them going back in the advertising age…

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  1. Facebook – The Things That Connect Us – saysaysay | THE Digital Media Blog am 08.10.2012 11:58 

    […] via The Strategy Web […]

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