What is the biggest business benefit of Twitter?

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Twitter once again – yesterday I found two very interesting Posts on Twitter: Darren Rose : 10 Tips to Be Effective at Marketing on Twitter and Jeremiah Owyang who took some time off from Twitter..

Now, how about you? A lot of us use Twitter as of different reasons in our business. Please take part in the poll and/or write your opinion in the comments if you don’t find the appropriate answer.

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5 Kommentare zu "What is the biggest business benefit of Twitter?"

  1. Joerg Heber am 22.01.2009 10:53 

    From @boris: Facebook [LinkedIn?] is about people you used to know; Twitter is about people you’d like to know better. http://twitter.com/boris/status/1111228207

    To me it is the news aspect (although the news is often fuzzy), plus of course potential networking benefits. However, the latter in my view require active efforts – it is a give and take.

  2. Martino Matijevic am 22.01.2009 12:07 

    Still experimenting with Twitter on two accounts:
    http://twitter.com/WhichBudget
    http://twitter.com/TravelMagazine

    With WhichBudget (http://www.whichbudget.com), still unsure how to use it to best advantage: post news about the company or about the industry, interact with visitors by encouraging discussion, …? With TravelMagazine (http://www.thetravelmagazine.net), immediately linked it to the news and special offers RSS feeds from the main site and waiting to see what the feedback is.

    Basically, got into the danger of using Twitter as just another RSS feed. I am sure this is not the best way forward, but, as Stephen said above, can’t find an advantage of using Twitter over Facebook. Perhaps, as Donald said, it is just about showing we are „on the cutting edge“, despite the fact that we totally do not understand how best to use this „cutting edge“ technology.

  3. Martin Meyer-Gossner am 22.01.2009 12:56 

    The discussion is also on LinkedIn showing quite interesting results… Login and see comments http://tinyurl.com/dyngel

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