Web Marketing

Content marketing – 90% generates no engagement (Report) Content marketing – 90% generates no engagement (Report)

When it comes to social selling, many companies and brand believe that content... 

Study: Content marketing investment on the rise Study: Content marketing investment on the rise

A recent study 2015 Content Marketing Survey by content marketing agency Castleford... 

Most Popular Websites By Country (Map) Most Popular Websites By Country (Map)

Two researchers Mark Graham and Stefano De Sabbata at the Oxford Internet... 

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the „Digital Strategy Toolkit“.... 

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Social Media

What kind of content engages LinkedIn users (Infographic) What kind of content engages LinkedIn users (Infographic)

It is no news anymore that all social networks are turning more and more into... 

2017: Top Social Networks Data (Infographic) 2017: Top Social Networks Data (Infographic)

All marketers want to know in our seminars, where to find their audience for... 

How to Market to Generations on Social Media (Infographic) How to Market to Generations on Social Media (Infographic)

All brands and companies wonder how to market to different generations on social... 

Study: Millennials don’t want brands to stalk them Study: Millennials don’t want brands to stalk them

Credits: Gerd Altmann / pixelio.deThe vision of social networks was to create... 

The value of (online) influencers: An attempt to define an undefined digital species The value of (online) influencers: An attempt to define an undefined digital species

They blog from the first row at catwalks. They share cool design gadgets on Instagram.... 

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Web Strategy

Report on Messaging Apps: Comparison from WhatsApp to WeChat Report on Messaging Apps: Comparison from WhatsApp to WeChat

The popularity of messaging apps is increasing. Whether it is the Facebook Messenger where all companies hope for the latest secret sauce on messenger bot technology or Line and WeChat which already offer company profiles. It becomes very clear that messengers are different in terms of functionality, technology set-up as well as the value for brands... 

Twitter Study: The value of influencers Twitter Study: The value of influencers

Some weeks ago in this post, we have tried to define an undefined social media species: Influencers. The feedback was very positive and many companies are still trying to find the secret sauce how to use and leverage the value of influencers for their brands and their sales funnel. Now, a recent study by Twitter gives further evidence of the value... 

Report: IoT 2020 – Big expectations and cost savings Report: IoT 2020 – Big expectations and cost savings

Credit: © sdecoret – Fotolia.comJust recently, we summarized the findings of Goldman Sachs‘ on the Internet-of-Things (IoT) report, and what they think where IoT might lead us to in the future. Now, another report from Schneider Electric called „IoT 2020 Business Report“ delivers some new findings on how large organisations... 

State of the Market Report: Internet of Things 2016 State of the Market Report: Internet of Things 2016

The Internet of Things is said to have a major impact on the business world according to Jared Newman. Goldman Sachs even thinks that IoT opportunity for industrials could amount to $2 trillion by 2020. Connected cars, connected utility, connected houses, connected vineyards, connected streets, connected everything – the opportunities seem incredable... 

Five components of digital marketing operations (Infographic) Five components of digital marketing operations (Infographic)

According to some infographic from McKinsey&Company successful digital marketing can boost their marketing effectiveness by 15-25% if they use the following five components of marketing operations. So, if your company wants to beat the competition, you better follow the advice to implement these five important components. Here is just some... 

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