AddThis: Sharing trends based on last 5 years (Infographic)

Pin It

A while ago, ShareThis shared their insights why people share content. And also this year, stated in a research they did that the half life of a link is approximately three hours.

Now, AddThis (1.2bn monthly users) is following their approach with an infographic on their 5th birthday to visualise user behaviour around Social Media sharing trends across the social web.

If you plan your next viral campaign you might consider time and day: 9:30am and Wednesday are said to be the best peaks for shareable content. Most users share content within the first 2 minutes. And 75% of shared content occur within the first day of a share. Interesting though is the fact that cut and paste sharing can still be up to 10x more used than the well-known social sharing tools.

PS: The average Twitter user shares half a tweet per day, according to Twitter CEO Dick Costolo

Related Posts


5 Kommentare zu "AddThis: Sharing trends based on last 5 years (Infographic)"

  1. The 3 R’s of Social Consumers am 19.10.2011 15:47 

    […] is the recommendations part. In social networks (Facebook, Twitter, Youtube, LinkedIn) people hint, share and forward quick opinions about a film, a hotel or a show in minutes – and forget about it. […]

  2. Study: Social sharing buttons in email increase click-through rates am 12.01.2012 07:45 

    […] Sie einen Kommentar Tweet Studies from AddThis and ShareThis have illustrated how sharing trends may boost marketing efforts and how to best use […]

  3. Facebook, Twitter & Tumblr. When is the best time for sharing…? am 11.05.2012 07:53 

    […] there is some secret sauce in the knowledge about sharing. Well, we have shared a lot already, from AddThis and ShareThis. Now, released some insight on their blog which times on a day are most […]

  4. B2B Study: Buyers behavior insights on leads and conversions am 17.01.2014 11:52 

    […] On! Comparing this with other engagement studies from the social media world (here and here), we see that the time around midday seems to be best to get people engaged in content […]

  5. Profiling the social customer (infographic) am 19.05.2016 13:35 

    […] from showing gender differences, sharing becomes the main element of strategy. The social consumer is a two-faced personality: First, they […]

Schreiben Sie Ihren Kommentar...
(Ein Foto neben dem Kommentar erhalten Sie bei